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Joshua Tree Conference Group

Sunday, May 6, 2018 at 5:00 PM - Wednesday, May 9, 2018 at 12:00 PM (PDT)


Ticket Information

Ticket Type Sales End Price Fee Quantity
Deep Discount Earlybird   more info Jan 19, 2018 $695.00 $0.00

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Event Details

The AIM 18 Conference® will be held May 6-9 with a welcome reception on May 6, in our favorite spot - the Hyatt Regency Resort in gorgeous Huntington Beach, California.  Block your calendar, and plan to come in early over the weekend. This year's conference will focus on best-in-class resident experiences that create loyalty, retention and the ability to advance rents.  

With rents stabilizing, a renewed focus on marketing, service and amenities has emerged. Teams are looking for new ways to blend service, amenities, location and technology (SALT) to provide new levels of convenience to attract and maintain residents.


After a long winter, nothing energizes an executive like a trip to the Pacific Ocean for a retreat focused on the customer experience.



AIM 18- In light of the competitive nature of the industry, we’ll encourage more interaction than ever before. Master classes, mutl-track sessions and niche learning opportunities will join the fold of the conference. We will continue to deliver best in class content, encourage more voices to speak up and foster more collective wisdom to apply to the challenges raised by the group.


Since 2005, the Apartment Internet Marketing is the only multifamily industry conference that focuses exclusively on:

  • The customer experience

  • Internet marketing, advertising and branding

  • Ratings and reviews

  • Lead tracking

  • Social media

  • SEO and web technology and applications

  • Marketing creative, design and writing

  • Online leasing and Mobile platforms

  • Resident retention and communication


It is the most detailed and informative event in the industry, and is sure to again attract the industry’s leading buyers of online and transactional services in 2018. Attendance at AIM is limited to executives who own and operate multifamily communities – and our sponsors. The AIM Conference® is not open to the general public or to non-sponsoring vendors. In 2017, 575 attendees joined us for the educational experience.


AIM is owned and operated by Joshua Tree Conference Group and managed by executive producer Steve Lefkovits and  managing director Dennis Cogbill.

Have questions about AIM18 ? Contact Joshua Tree Conference Group

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When & Where

Hyatt Regency Resort Huntington Beach
21500 E Pacific Coast Hwy
Huntington Beach, CA 92648

Sunday, May 6, 2018 at 5:00 PM - Wednesday, May 9, 2018 at 12:00 PM (PDT)

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Joshua Tree Conference Group

Joshua Tree Conference Group produces targeted executive educational events for the apartment industry.  Our model is to present the most relevant content that helps our apartment industry attendees grow their business and improve their professional skills quickly. We only feature expert speakers and presenters who can present in-depth information about a topic – and without self promotion.  Presenting opportunities are never awarded based on sponsorship or paid placement.

 Our multifamily educational conferences include:

The Apartment Internet Marketing Conference is the apartment industry’s only event dedicated solely to marketing, pricing and all of the technology efforts around the customer experience of the prospective renter. JTCG has produced the AIM Conference since 2008.  The 2017 conference featured approximately 560 attendees.The 2018 AIM Conference will be held May 6-9 at the Hyatt Regency Huntington Beach Resort and Spa. More information at
MAXIMIZE - the multifamily industry’s first event centering on education around revenue management, expense management, utility optimization and risk management strategies for portfolio owners. The conference is a joint venture of theNational Apartment Associationand JTCG. The 2017 conference will be held October 2-4 at the Hyatt Regency Austin, Texas. More information may be found at
The Multifamily Technology and Entrepreneurship Conference is the only educational event dedicated to helping multifamily suppliers refine their online business strategies to successfully reach target customers. The 2018 conference will be held at the Mission Bay Conference Center on March 7-8, 2018.  For more information visit:

Joshua Tree Conference Group is owned and operated by Executive Producer Steve Lefkovits.


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