AIGA Austin Presents: Mark My Word, A TypeEd Workshop

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201 W 5th St

USAA

Austin, TX 78701

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AIGA Austin Present: Mark My Word, A TypeEd Workshop

“Wordmarks tell us stories and help audiences prefer brands, obsess and comfort brands. How? Not by slight-of-hand, but rather slight of hand-rendered characters.”

AIGA Austin is proud to bring our friends from TypeEd down south for a workshop you won’t want to miss. Whether you’re an avid brand consumer or type enthusiast, this workshop is the perfect opportunity to flex your letterform muscles.

In this TypeEd workshop, you’ll get a sneak peek into how brand marks have shaped our culture, lifestyle and purchase habits through the study of their characters, weight and overall balance. You’ll also learn the tricks of the trade through drawing letterforms, understand what makes a logotype stand the test of time through design applications, and be ready to take your own show on the road.


About the Instructor:

Michael Stinson

With more than 20 years in the field of design, Michael Stinson has been recognized by CommArts, Mohawk Paper, TDC, Graphis, etc. Conversely, he’s served on the juries for the Ad Club, Graphis, One Show Design and the Young Ones. He earned his degree at Cal Poly Pomona and is the typography instructor at Laguna College of Art + Design.


When & Where:

9 a.m. - 5 p.m.

USAA
201 W. 5th Street


Parking Instructions:

There is no USAA branding on the outside of the building at 201 W 5th St. Park in the east entrance of the building on San Jacinto Blvd marked by the b/w P sign. You will see Capital Plains Bank with a red buffalo in the corner widow of the building as you turn to enter the garage. Head to 1st floor security to be let up. Parking vouchers will be provided only for this garage.

Pricing:

$175*

Price includes:

Small class workshop (limit 18 seats)

History of brand marks lecture

Two projects to walk away with

Lunch (email inqury to come regarding dietary restrictions.)

Parking voucher for USAA parking garage

*Tickets available for members only until October 9th, 2017

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201 W 5th St

USAA

Austin, TX 78701

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