AIA Wisconsin Fall Workshop: Practice Innovation for Architects

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Location

Goodman Community Center IRONWORKS

149 Waubesa Street

Evjue Room

Madison, WI 53704

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Event description
The Fall Workshop is focused on the future of the profession, the practice of architecture, and the industry trends that will affect us.

About this Event

The full-day interactive workshop will explore future services offered by architects, different business models and technology shifts. It is a condensed version of a recent conference hosted by the national AIA Young Architects Forum. The workshop will use the design process to explore possible responses to some of the challenges confronting the architectural profession.

The discussion on practice innovation is coming at a critical time as noted by Evelyn Lee, AIA, a Director-at-Large on the AIA Board, former YAF chair and the opening keynote speaker at this year’s AIA Wisconsin Conference on Architecture:

“The architecture profession is in a perpetual debate concerning the issues that impact how we practice, the value we contribute as architects, and how our work can and should impact the world around us. Traditional practice mirrors the success of the construction industry, which means we only thrive when our clients are building. Now is the time to engage in a conversation about our firms’ business models and the necessary changes to successfully move the profession forward and retain talent.”

The morning sessions kick things off with presentations on “Innovation & Entrepreneurship” by Chandra Miller Fienen, executive director of StartingBlock Madison, and “Redesigning the Profession” by Thomas Fisher, Assoc. AIA, the director of the Minnesota Design Center and a professor in the School of Architecture at the University of Minnesota.

In the afternoon, participants will break into small groups to explore and construct the ideal architectural practice for our future. Facilitators will assist the work groups in identifying strategic goals and services plus strategies for messaging and communicating these concepts to a target audience.

The Fall Workshop will culminate with an interactive shark-tank-style faceoff as each group pitches its practice innovation idea to other attendees and judges.

Following the workshop, there will be an optional tour of the Spark building and the StartingBlock Madison offices. The tour will explore the process of developing the nine-story building, designed by Eppstein Uhen Architects for American Family Insurance, as a social impact hub and to foster entrepreneurship. The architects and tenants will share their insights and perspectives, discuss critical factors in planning this type of building and buildout, and the innovations they experienced.

Suggested Reading: Ten Types of Innovation: The Discipline of Building Breakthroughs, by Larry Keeley, Helen Walters, Ryan Pikkel , Brian Quinn https://amzn.to/2LkHLnR

Participants will be able to earn up to 5.0 AIA/CES learning unit hours

Speakers

Chandra Miller Fienen – Chandra is Executive Director of StartingBlock Madison, the entrepreneur hub with the mission of creating meaningful intersections that cultivate entrepreneurs, accelerate growth, drive innovative ideas into reality and build a startup community that gives back. Part of the initial StartingBlock Founders Team, she previously was at a Boston-based biotechnology startup; Senior Advisor to the Governor; in executive leadership at the Wisconsin Department of Commerce; and an associate at a San Francisco litigation firm (now Arnold & Porter). She is a 2019 Brave Woman to Watch, holds a J.D. from UC-Berkeley School of Law (Boalt Hall) and a B.A. from Macalester College.

Thomas Fisher – Tom is a Professor in the School of Architecture, Director of the Minnesota Design Center, and former Dean of the College of Design at the University of Minnesota. A graduate of Cornell University in architecture and Case Western Reserve University in intellectual history, he was the Editorial Director of Progressive Architecture magazine and is an award-winning author. His books include In the Scheme of Things, Alternative Thinking on the Practice of Architecture, Ethics for Architects, and Designing our Way to a Better World. His newest book is The Architecture of Ethics.

Fall Workshop Chair: Stacey Z. Keller, AIA

Date and Time

Location

Goodman Community Center IRONWORKS

149 Waubesa Street

Evjue Room

Madison, WI 53704

View Map

Refund Policy

No Refunds

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