Free

AI for Marketing Workshop presented by WTWH Media

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Location

Huntington Convention Center of Cleveland

300 Lakeside Avenue East

Cleveland, OH 44113

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Description

Join WTWH Media on July 16th for a 1/2 day event on how content marketing and machine learning intersect to drive ROI for AI based b2b marketing programs. Learn how WTWH is leveraging our newly acquired customer data platform (CDP), Lytics, to better understand our users and align their content affinities with advertiser messaging to deliver the right message, to the right person, at the right time.

Agenda:
2:00 pm
Welcome - Scott McCafferty, Co-Founder, WTWH Media
2:30 pm
Content Matters - Fueling Your AI Efforts - Joe Pulizzi, Founder, Content Marketing Institute
3:15 pm
Understanding AI for Marketing, guest speaker from Lytics
4:00 pm
How AI Plays a Role in Driving Your ROI - Virginia Goulding, Marketing Director, WTWH Media
4:45
Q / A
5:15 - 7:30
Welcome Reception at WTWH Media

Guests will receive a special code compliments of WTWH to attend the MAICON conference taking place July 17 & 18. To receive this code, please contact your sales rep.


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Date and Time

Location

Huntington Convention Center of Cleveland

300 Lakeside Avenue East

Cleveland, OH 44113

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