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Internet memes: When the personal and the political collide

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Speaker: Prof Limor Shifman

Limor Shifman is a professor at the Department of Communication and Journalism, the Hebrew University of Jerusalem. Her main research interests are new media, popular culture, values, and the social construction of humour.


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Widely disputed in academic circles for over three decades, the term “meme” has been re-formulated in the last decade as a mundane phrase referring to a wide spectrum of digital phenomena. In this talk I will explore the various roles played by memes in contemorary political and cultural spheres. The power of internet memes, I will argue, stems from their unique position as bridges between individuals and collectives. I will examine this claim through an analysis of two types of humorous memes: ironic testimonial rallies and memetic nonsense.

This is a live Zoom event.

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