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Agile Messaging Workshop- Getting Your Message Clear

Brian Tsuchiya

Monday, January 27, 2014 from 5:30 PM to 8:30 PM (PST)

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Ever meet an entrepreneur and they tell you what they do and after the conversation you have NO idea what they do? I have many times. This workshop will help you avoid that, get it?

Having clear, crisp and provocative messaging is crucial when communicating to others about your business. This workshop will outline the foundation for effective positioning and messaging. We will start with the art of developing a compelling narrative that addresses industry trends, core values propositions and brand values. 

This workshop will start with a presentation to level set the group on foundational elements of messaging and positioning. Then we will share the Agile Messaging framework. The second half of the workshop is an interactive working session to help everyone refine their company's "story" so it is clear, impactful and easy to understand.  

You will leave this workshop with an improved company message and better understanding of the position you wish to communicateThe working session will use the principles of Agile – build, test and improve – and you will learn techniques to ensure you have a clear message that is understandable.

Who is this for?

-everyone wanting to generate more customers

-everyone wanting to pitch investors

-everyone in the process of building their team

-everyone working to get strategic partners


5:30-6:00 Registration

6:00-6:05 Welcome by Brian Tsuchiya

6:05-6:45 Presentation on Foundations of Messaging and Positioning

6:45-7:00 Presentation on Agile Messaging

7:00-7:10 Break

7:10-8:00 Working Session on Agile Messaging

8:00-8:30 Wrap up and Networking 

Host & Co-Sponsor

Brian Tsuchiya, The StartUp Guru

Managing Director Idyllic Software

About Idyllic Software

Imagine you have a technology team, {amongst the best}, working with you to 
{build your business}. Fully committed & completely involved. You succeed.

We have vested interest in your success and work as true partners, getting involved beyond software development. We want people to use what we build. Hence we continually think & talk about launch strategy, inbound tactics, content development and more.

We are a full stack Ruby on Rails shop and are committed to agile development. 


Our Presenter & Co-Host 

Guy Murrel, Co-Founder and Principal Catapult PR 

Guy Murrel

Guy Murrel provides strategic PR counsel to Catapult clients, helping them articulate their story to break through the noise and capture market leadership. With more than 20 years of experience, the last 15 focused on exclusively on the high-tech industry, Murrel has developed the positioning and messaging framework for start-ups, emerging growth companies and Fortune 1000 companies.

As co-founder and principal of Catapult, Murrel is a hands-on leader with proven expertise in executing the strategic and tactical aspects of multi-dimensional public relations campaigns. By properly packaging client news for maximum editorial and analyst coverage, Murrel has developed a strong network of media contacts in IT, telecommunications, wireless, enterprise software, manufacturing and e-commerce.

Prior to Catapult, Murrel was the president of Murrel Public Relations (MPR), a private company that he established in 1995 after noticing there were few full-service firms qualified to serve the growing tech community in the Denver-Boulder area. At MPR, he provided strategic, results-oriented media relations and marketing communications services to a range of technology companies. Previously, Murrel gained extensive high technology experience working for several successful public relations agencies. As a senior management partner, he performed a wide range of corporate communications functions, including strategic planning, writing of news releases and technical articles, media tours and audits, editorial outreach and management of junior staff members.

The lighter side of Guy Murrel – Guy’s storytelling abilities don’t end with helping companies turn technical innovation into market advantage. This PR veteran is a song writer as well, and even cut his own CD under the name Narrow Gauge Band. So the next time there’s a live band playing at your favorite Front Range pub, don’t be surprised to find Guy sitting in on bass. Guy and his wife Irina live in Lafayette with their two sons.

About Catapult PR-IR

Catapult PR-IR provides strategic marketing and public relations services exclusively for technology companies. Catapult helps its clients establish new market positions that are shared by only an elite few within their industry. The firm has won numerous awards, including PRSA’s Gold Pick Award, Holmes Report’s "Best Agency to Work For" award and the Boulder County Business Report’s Mercury 100 Fastest Growing Companies Award. Catapult's client roster includes the Agile Alliance, Cloudpath Networks, CrowdIt, CollabNet, FreeWave Technologies, Inovonics and Tasktop Technologies. For more information on Catapult, call 303-581-7760 or visit the company's web site at (


Have questions about Agile Messaging Workshop- Getting Your Message Clear? Contact Brian Tsuchiya

When & Where

The Riverside ( Agora / Food / Fuse )
1724 Broadway Street
Boulder, CO 80304

Monday, January 27, 2014 from 5:30 PM to 8:30 PM (PST)

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Agile Messaging Workshop- Getting Your Message Clear
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