$800 – $1,200

Agile Marketing Workshop

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WeWork South Station

745 Atlantic Avenue

Boston, MA 02111

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Refund Policy

Refunds up to 30 days before event

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Description

Agile – The key to faster, more responsive Marketing

More and more CMOs are looking at Agile Marketing as the way to modernize their organization and make it faster and more responsive to the needs of the business while engaging and re-activating marketers that are simply struggling under the load and overheads of the old ways of doing Marketing.

So, Is Agile Marketing For Me?

Join our Lean/Agile Marketing workshop to evaluate whether Lean/Agile Marketing can help your marketing organization and how you can take your first steps towards implementing it.

The Workshop

This is a two-day course designed to get teams up and running on Agile Marketing. The first day covers basic concepts and walks teams through how they can apply these concepts to a hypothetical company. The second day helps them create their marketing backlog, hold their first Sprint Planning session, and prepare for their first Sprint including how they will manage the flow during that sprint. On the Monday following the training, they can begin that first Sprint.

Who is it for

This class is for marketers and marketing leaders interested in addressing some of the challenges in marketing via a new marketing operating system.

When a few attendees come from the same marketing organization/team they can actually work on their own context and accelerate their agile marketing liftoff during the class.

What You’ll Learn

  • Why should I care about Agile Marketing? How does it relate to the key marketing challenges in 2018?
  • What is Agile Marketing? What are the principles, practices?
  • Implementing Customer Focus in Marketing and its neighboring functions.
  • How to implement agile using Scrum, Kanban, and hybrid approaches.
  • How to integrate experimentation/learning/fail-fast as part of the marketing cycle
  • Creating effective collaborative agile teams in a marketing context
  • Creating efficiency (doing things the right productive way) and effectiveness (doing the right things) using Agile.
  • The impact of effective collaborative autonomous agile/scrum teams.
  • How to succeed with agile marketing – How to convince your boss and/or your team to go for it. How to run an effective change initiative.

Here is the Agenda:

Day 1 – Theory and practice exercises

The Need For Agile Marketing

What Is Agile Marketing

Introduction to Kanban

Kanban Principles and Practices In Depth

Introduction to Scrum

Scrum in Depth

Day 2 – Applying Agile Marketing to Your Business

ScrumBan

Validated Learning / Experimenting

Agile Marketing in Real Life (Case Studies)

Scaling Agile Marketing

Change Management

Plan Your Agile Marketing Implementation

Q & A

Trainer – Yuval Yeret

About Yuval: Yuval is the Agile Marketing practice lead at AgileSparks. He is currently the lead Agile Marketing coach on one of the biggest Enterprise Agile Marketing initiatives world-wide working hands on with the global CMO and her staff on transforming marketing. He is leading several strategic long-term lean/agile initiatives in large enterprises such as Siemens, HP, Amdocs, Informatica, Intel, CyberArk among others. Yuval is a big believer in pragmatic, best-of-breed solution design. He is a recipient of the Brickell Key Award for Lean Kanban community excellence. He is the author of “Holy Land Kanban” based on his thinking and writing at yuvalyeret.com.

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Date and Time

Location

WeWork South Station

745 Atlantic Avenue

Boston, MA 02111

View Map

Refund Policy

Refunds up to 30 days before event

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