€1,428.63 – €1,688.16

Agile Marketing – ICAgile Certified Professional (ICP-MKG)

Event Information

Share this event

Date and Time

Location

Location

Lisboa

Portugal

View Map

Refund Policy

Refund Policy

Refunds up to 30 days before event

Event description

Description

Overview

This certification is part of a specialized journey within the Business Agility track and is aimed at people who are primarily focused within the marketing function. Target attendees are part of an organization actively adopting agile thinking and practices and the content is applicable irrespective of industry. Following completion of this certification, marketers will be able to articulate and implement agile ways of thinking and working, allowing them to deliver more responsive, customer-centric business outcomes.

Target Audience

The target audience for this class includes marketing professionals, marketing leaders, and Agile practitioners (e.g., Agile Coaches, Scrum Masters) looking to help marketing teams/organizations adopt agile. It is also for transformation leads, such as those exploring people and structural aspects of an Agile Marketing transformation.

Learning Outcomes

1. WHY AGILE MARKETING
1.1. Critical Paradigm Shifts for Marketing
1.2. Customer Analysis and Segmentation for Business Agility

2. IMPLEMENTING AGILE MARKETING
2.1. Adaptive Planning in the Marketing Context
2.2. Teams and Teamwork in the New Paradigm

3. SUCCEEDING WITH AGILE MARKETING
3.1. Establishing Short Work Cycles in Agile Marketing
3.2. Experimenting, Learning and Pivoting
3.3. Making it Real: Agile Marketing in Practice

Click here to see the full Learning Outcomes

Certification

The ICP-MKG exam is made up of:

  • an online quiz that participants will take after the class (participants will receive it at the end of the second day and have 1 week to accomplish it);
  • during the course, participants will also receive a scenario to develop in class as a practical activity based on the theory that we will see together. This will be the core of the exam because we can see the participants working together to manage the Agile principles in marketing.

Meet the trainer

Deborah Ghisolfi


I have a strong technical background built with years of experience as an IT manager in Enterprise environments. I love innovation and I aim to deeply understand the benefits of using it in business environment.
I help organization to grow their business by focusing on customers, people and relationships.
Through the Growth Hacking Marketing teams usually learn:
- to be quick and work with limited budget and resources
- do not be afraid to experiment because you will focus on priorities

Since 2004 I call myself Agile Addicted because agile is my way of being, in addition to my way of building strong relationships.
I have gained more than 10 years of Agile consulting and training with company companies in the digital products mainly, Luxury and Fashion.

I collaborate with the most important Italian and foreign communities both as a speaker and as a researcher.

I am the only Italian authorized instructor for ICAgile to deliver certified courses focused on Agile for Marketing team.

Share with friends

Date and Time

Location

Lisboa

Portugal

View Map

Refund Policy

Refunds up to 30 days before event

Save This Event

Event Saved