$1,150 – $1,350

Agile Marketing Fundamentals

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Location

Location

Leadership Strategies (Host Site)

211 Perimeter Center Pkwy NE

Ste 325

Atlanta, GA 30346

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Refund Policy

Refund Policy

No Refunds

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Event description

Description

Using a combination of lecture and hands-on activities, this two-day, in-person workshop will provide everything you need to start practicing Agile marketing with confidence. From choosing the right methodology to avoiding common pitfalls, our expert AgileSherpas will set you on the path to a more effective, more efficient, more Agile way of marketing.


Who should attend this workshop?

You can attend individually or as team. We've designed this workshop to serve:

  • Stressed out marketers looking for ways to get more done in less time
  • Marketing teams who want a better way to connect with their audiences and customers
  • Agile skeptics who aren't sure these practices work in marketing
  • Marketing agencies looking to deliver more value to their clients
  • Any marketing professional who's ever thought, "There's got to be a better way to do this."


What you'll learn

  • Why Agile is the answer to marketing challenges like rising audience expectations, exploding channel complexity, and ever more sophisticated marketing technology.
  • What Agile marketing really is, and, just as importantly, what it isn't.
  • How Agile marketing helps keep your team constantly focused on customers and their needs.
  • Three core Agile methodologies -- Scrum, Kanban, and Scrumban -- and when to apply each one.
  • How to create a culture of validated learning on your marketing team, from incremental improvement to iterative expansion.
  • The Agile approach to collaboration, alignment, and setting up effective teams.


Take your first steps on the path towards marketing Agility with an in-person workshop. Facilitated by a professional AgileSherpas instructor and coach.


FAQs

What are my transportation/parking options for getting to and from the event?

Our host site is located 0.3 miles (8 minute walk) from the MARTA Dunwoody Transit Station (www.itsmarta.com). If travelling by car, there is plenty of free parking available, including covered parking.


If attending from out of town, what are my lodging options?

There are many hotel options located less than a mile from our host site, including Hilton, Marriott, Westin, Crowne Plaza, Homewood Suites, Hampton Inn & Suites, Embassy Suites, and Comfort Suites.


Will food and beverage be provided?

Yes! Each day, we'll provide participants with continental breakfast and full catered lunch. In addition, a full array of snacks, coffee, tea, water, and soft drinks will also be provided for our guests. For specific requests around dietary restrictions and allergies, please contact our head of operations, Peter Martin, at peter@agilesherpas.com at least two full weeks prior to the workshop start date.


May I contact AgileSherpas with any additional questions?

Of course! For workshop content-related questions, please reach out to your AgileSherpas instructor and coach, Andrea Fryrear, at andrea@agilesherpas.com. For logistics-related questions, please contact our head of operations, Peter Martin, at peter@agilesherpas.com.

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Date and Time

Location

Leadership Strategies (Host Site)

211 Perimeter Center Pkwy NE

Ste 325

Atlanta, GA 30346

View Map

Refund Policy

No Refunds

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