$495 – $595

Agile Business Principles for Marketing Teams - New York (Weekend)

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Location

Location

608 5th Avenue

8th Floor | Suite 809

New York, NY 10020

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Refund Policy

Refund Policy

Refunds up to 7 days before event

Event description

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Agile Business Principles for Marketing Teams


During this one day course, attendees will gain the knowledge necessary to employ agile principles in day-to-day marketing team activities. You will gain an understanding of the Lean-Agile mindset and why it’s so important for marketing teams as they deliver against OKR’s.


Topics discussed will include:

  • Agile Alignment on Company OKR's

  • Process and Communication

  • Agile Planning (Sprint & Quarterly)

  • Work In-take Process

  • Prioritization Techniques

  • Managing Dependencies, Issues & Risks

  • Standard Operating Procedures (SOP’s)

  • General Operating Procedures (GOP’s)

  • Time Management

  • Vertical vs Horizontal Marketing Organizations


Also addressed will be the topic of Emotional Intelligence and the impact it can have on the change to an agile approach. This part of the workshop will assist you even further with the application of the agile principles learned.



Upon completion of this course, attendees should be able to:

  • Apply Agile principles to improve productivity, quality and employee engagement

  • Understand how to leverage agile thinking consistently within a marketing team

  • Maintain consistent alignment and sustainable delivery of business and departmental OKR’s

  • Understand how to employ Emotional Intelligence (EI) to identify and manage emotions in a positive way to overcome challenges, empathize with others and defuse conflicts.


Who will benefit from:

Lean Agility:

  • Anyone that is part of a marketing team wanting to gain an understanding of what agile principles and agile project management are and how it can benefit their organization

Emotional Intelligence:

  • Persons in need of managing their emotions in a positive way to deal with change and connect more skillfully with other individuals emotions, especially when under pressure




Continental breakfast and lunch are included.

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Date and Time

Location

608 5th Avenue

8th Floor | Suite 809

New York, NY 10020

View Map

Refund Policy

Refunds up to 7 days before event

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