While agencies are helping thousands of brands across the globe engage with consumers by developing clear, meaningful, brand propositions, they’re often guilty of forgetting they too are a brand and that, in order to attract the best brands and talent, they should have a clear brand positioning and differentiating story.
With over 20,000 agencies competing in the UK to win business from some of the world’s leading brands, and with more agencies emerging daily, it’s vital that your agency has a clear proposition and story. Doing so makes it easier for marketing directors to understand why you exist, what you can do to help them and why you are different. Knowing who you are and how to communicate that story authentically will help you to retain your existing clients, cut through the noise your competitors are making, build long lasting relationships and ultimately win your dream clients.
Join us for breakfast on Thursday 20th October where we will be sharing insights from agency proposition experts, Kiwi Gray. They will be explaining why developing your agency’s proposition is crucial to your business development strategy and why brands (even agency brands) with purpose tend to do better commercially and socially than those that don’t, even during times of economic unrest caused by events such as Brexit!