Actions and Detail Panel
Agencies Attracting New Business: The importance of acting like a brand
Thu, October 20, 2016, 9:00 AM – 10:30 AM BST
While agencies are helping thousands of brands across the globe engage with consumers by developing clear, meaningful, brand propositions, they’re often guilty of forgetting they too are a brand and that, in order to attract the best brands and talent, they should have a clear brand positioning and differentiating story.
With over 20,000 agencies competing in the UK to win business from some of the world’s leading brands, and with more agencies emerging daily, it’s vital that your agency has a clear proposition and story. Doing so makes it easier for marketing directors to understand why you exist, what you can do to help them and why you are different. Knowing who you are and how to communicate that story authentically will help you to retain your existing clients, cut through the noise your competitors are making, build long lasting relationships and ultimately win your dream clients.
Our speaker line up includes Lena Robinson and Adam Graham (Kiwi Gray), Tony Spong, Managing Partner at AAR and Ameet Chandarana, Digital Consultant.
Agency proposition experts, Kiwi Gray, will be explaining why developing your agency’s proposition is crucial to your business development strategy and why brands (even agency brands) with purpose tend to do better commercially and socially than those that don’t, even during times of economic unrest caused by events such as Brexit!
Alongside them we have Tony Spong from the AAR sharing insights and topics for agencies to take away and consider as well as ex-digital agency Managing Director, Ameet Chandarana who will be discussing his opinion of both agency and client side, what he typically looks for from agencies and the types of approaches that make an impact.
We hope to see you there!