$30 – $40

AFPLI June Professional Development Workshop : A Brave New Digital World

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Lorraine Gregory Communications

95-A Executive Drive

Brentwood, NY 11717

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A Brave New Digital World: Leveraging Data and Analytics to Enhance Fundraising, Event Attendance, and Constituent Education

About this Event

Learn how to identify individuals who have already demonstrated a strong inclination to make a gift, and then discover how to target these constituents via paid digital ads on social media platforms. You'll leave knowing how to create a retargeting pixel, allowing you to identify giving page visitors who abandon their carts, how to design a Facebook or Google ad campaign by using targeted, segmented lists exported from your fundraising CRM, and how to conduct randomized, controlled trials to evaluate "lift" and ROI of ads.

Presented by: AJ Nagaraj, Assistant Vice President for Advancement Strategy, Stony Brook University

Location: Lorraine Gregory Communications 95-A Executive Drive, Edgewood, New York 11717

Advanced registration closes 4:00pm June 17, 2019

Registration and breakfast buffet starts at 8:00am.

Program begins promptly at 8:30am

For AFPLI members, registration is $30 in advance or $50 at the door.

For non-members, registration is $40 in advance or $60 at the door.

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Lorraine Gregory Communications

95-A Executive Drive

Brentwood, NY 11717

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