The Southwest Wine Center/Yavapai College Verde Campus
601 West Black Hills Drive
Clarkdale, AZ 86324
Black. White. Right. Wrong. It's easy to tell the difference, correct? The longer you are in the nonprofit sector, however, the more "grey" issues become. So how can you apply an ethical decision making to challenging and ever changing issues in fundraising and the nonprofit sector? Using real world, challenging situations, we'll discuss perceptions of what's ethical and what's "good business," how accountability and ethics impact your organization, and how to preserve public trust in a changing world.
Complimentary wine tasting included in registration!
Alice L. Ferris, MBA, CFRE, ACFRE and James Anderson, CFRE are partners in GoalBusters, specializing in outsourced development for small to medium nonprofits; integrated fundraising, marketing and strategic planning; and customized education and training programs with clients in many sectors, including public and community broadcasting, education, arts and culture, social service, healthcare, and indigenous communities.
Jim Anderson has more than 30 years of sales and training experience through his positions with local media and national consumer research companies. Consistently recognized as a top revenue producer, Jim earned the Sales Executive of the Year, Negotiator of the Year, the New Business and Over Achiever awards among many other accolades. Jim migrated into the nonprofit arena in 2005, and specializes in marketing and branding strategy, social media marketing, multimedia production, direct sales and sponsorship training programs, board and organizational training, and innovative approaches to storytelling. He was honored as AFP Northern Arizona Fundraising Professional of the Year in 2010, and achieved his Certified Fundraising Executive (CFRE) in 2013. He is the 2018 president-elect of AFP Northern Arizona.
Alice Ferris, GoalBusters founder, began her career at age 16, blowing bubbles onto the set at Wisconsin Public Television during a fundraiser for the Lawrence Welk Show. Alice thrives in finding creative solutions for the fundraising challenges of small organizations, as well as teaching and training about practical and realistic tactics. Alice is recognized in North America for her television appearances on public television fundraisers, including Downton Abbey, Ken Burns: America's Storyteller and Suze Orman's Financial Solutions for You. Alice was the 90th professional to receive the Advanced Certified Fundraising Executive (ACFRE) credential, and is a three-time honoree as Outstanding Fundraising Professional from the Association of Fundraising Professionals Northern Arizona Chapter. She also serves on the ACFRE Credentialing Board, the CFRE International board and the Wisconsin School of Business Bolz Center for Arts Administration Advisory board. She is the 2018 president of AFP Northern Arizona.
Alice and Jim are both AFP Master Teachers and are presenters in North America, Europe and Asia Pacific.