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Adwords PPC Google, Bing, and Facebook Ads for Business Owners - 06/06/2018

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2550 W Charlotte Dr

2550 West Charlotte Drive

Phoenix, AZ 85085

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Description

Google Adwords and Social Media Ad Course Designed for Small and Medium Business Owners

Onsite – PPC, SEO and Social Class for Business Owners
Location: 2550 W Charlotte Dr, Phoenix, AZ 85085

Take Control of your Advertising Vendors, Contractors, and Employees.
Get Smart. Get Better Results.

Course designed specifically for Business Owners to have an expert understanding to: manage vendors, teams, and contractors hired for Google Adwords, Bing Ads, Facebook Ads and other digital marketing and SEO.

Planning AdWords Cost and Revenue Strategy

How Digital Advertising (Google AdWords, Bing Ads, Facebook Ads, LinkedIn Ads) fit in overall online advertising: goal setting percentage and strategy.


Company Budget Ad to Revenue Ratios – Eliminating Surprises

  • Ad Cost to Sales Revenue Budget (2:1, 4:1, 10:1)
  • Ad Cost to Operating Expenses Ratio

Market Share Planning

  • Keyword Planner – Secrets to Understanding Keywords that Matter and Top Competitor Keywords
  • % of Market Share
  • Expected Close/Sale/CAC Rate
  • Revenue Planning Total/Regional

Competition Budget

  • Ads – Setting The Right Budget, Campaigns and Days
  • Keywords – The Best Budget Per Keyword
  • Search Volume – How to Maximize Volume, While Keeping Costs Low

% of Adwords Budget Planning

  • Bing – How Much Budget to Allocate to Bing?
  • Facebook – How to Use Facebook Demographics to Overcome Competition
  • Google Adwords – Getting Google to Recognize Your Business as a Top Spender Without Breaking the Bank

Advertising (Sales) Funnel

  • Publishing, Sharing, Google Doc – Establishing a Lead Generation / Sales Funnel to Match Ad Campaigns

Budgeted Cost Per Click (Visitor)

  • Establishing Baseline – How to Establish / Restart the Right Ad Baseline Cost

Budgeted Cost Per Lead (Engaged Lead)

  • Cost to Convert to Lead

Budgeted Cost Per Customer

  • Establishing Baseline (CAC)

Low to High Strategy Overview

  • Creating Cost Strategy (Position 4, 3, 2, 1)
  • Translate to Company Budget (Week by Week)
  • Testing Revenue Cost Model in Days

Setting Up AdWords

Budgets

  • Daily Budget Total

Targeting the AdWords Audience

  • Scheduled Ads for Time of Day
  • Geography
  • Demographic
  • Device
  • Negative Keywords
    • Account Level
    • Campaign Level

Setting up Extensions

  • Ad Extensions
  • Call Extensions


SEO Management

Webmaster Tools

  • Indexing
  • Sitemaps
  • Alerts (Team Notifications)

Authority, Market Share, Budgeting, and Competitive Analysis Tools

  • SEM Rush
  • Spyfu
  • Alexa Index Score

Domains

  • What’s in a Name?
  • Expired Domains
  • Expired Links (Wikipedia)

Maps

  • Google
  • Bing
  • Control and Ownership, how to work with 3rd parties

Backlink Strategy, (Content Master List)

  • Directories
  • Paid Links
  • Videos
  • Press Releases
  • External Blogs

Onsite Strategy

  • WordPress
    • Yoast
    • Wordfence
  • RSS Feed (Outbound)
  • RSS Feed (Inbound)

Content Schedule

  • Blog Posts Onsite
  • Blog Posts Offsite
  • Guest Writer
  • Publications
  • Press Release

The Truth Behind 3rd Party SEO Managers

  • Yext

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Date and Time

Location

2550 W Charlotte Dr

2550 West Charlotte Drive

Phoenix, AZ 85085

View Map

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