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AdWords 101: Lessons from a Former Googler


Tuesday, May 29, 2012 from 6:00 PM to 7:00 PM (EDT)

AdWords 101: Lessons from a Former Googler

Ticket Information

Ticket Type Sales End Price Fee Quantity
Student Ticket Ended $30.00 $2.64

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Event Details

Level: This course is for Marketers or Founders who want an inside look at how to get started with Search Engine Marketing(SEM), in addition to those who want to see how a (former) Googler approaches online advertising.


What you’ll Learn:  No matter your marketing goal, Google Adwords is the quickest and easiest way to grow your business. Period. This course will help you get over the steep learning curve and empower you with the tools and skills necessary to correctly set up a Google Adwords account that optimally minimizes your cost per acquisition (CPA) and maximizes your return on investment. When you walk out of the room, you will have gained:


  • An understanding of the online marketing ecosystem (Search, Display, YouTube, etc.)
  • Step by Step insight on building and organizing effective campaigns with targeted keyword lists that keep your quality scores high and your bids low
  • Insight into what ads work and which don’t
  • Knowledge surrounding the importance of targeting
  • A winning protocol to account optimization
  • A set of resources to keep you going with any and all questions, including FREE tools


Come hear a former Googler teach you all these skills and answer all the questions you’ve ever wanted answered. Seriously…his NDA is expired. 

Patrick Campbell is the head of Strategic Intiatives at Gemvara. Prior to Gemvara, Patrick served as an Account Strategist at Google, and has the inside scoop on how to optimize your companie's SEM strategy for success.



Have questions about AdWords 101: Lessons from a Former Googler? Contact Intelligent.ly

When & Where

Intelligent.ly Campus
500 Harrison Ave
Boston, MA 02118

Tuesday, May 29, 2012 from 6:00 PM to 7:00 PM (EDT)

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Intelligent.ly helps rapidly scaling startups grow their managers into highly effective leaders through its management development Exchange program (new managers), EMERGE program (individual contributors), company communication workshops, and special events.

Founded in 2012 by Sarah Hodges and Dave Balter as a way to connect the tech community, Intelligent.ly is Boston’s go-to organization for leadership development.

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AdWords 101: Lessons from a Former Googler
Boston, MA Events Networking

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