CA$49

Advocate Marketing 101

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Location

Influitive

111 Peter Street

Suite 300

Toronto, ON M5V 2G9

Canada

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Refund Policy

Refund Policy

Refunds up to 7 days before event

Event description

Description

B2B buyers' trust has shifted away from companies and instead towards trusted peers. As online reviews, social networks, backdoor reference checks, and referrals play a larger role in the buying process, B2B companies must invest in discovering, nurturing and mobilizing customer advocates to speak on their behalf.

But where do marketers begin the process of uncovering these vocal fans?

At the Advocacy Academy’s introductory class, Advocate Marketing 101, Influitive’s Professional Services team—who have launched hundreds of engaging advocacy programs from companies like Cisco, IBM and Oracle--will walk you through:

  • The team structure you need to build an advocacy program
  • How to measure the impact of advocacy
  • Best practices for engaging with customers to build advocacy
  • The tools you need to start building your program

The Advocacy Academy’s introductory class: Advocate Marketing 101 focuses on giving you a strong foundation to learn what it takes to run an engaging and successful advocate marketing program in any B2B organization.

Come learn with us!

Theory

You’ll learn about the necessary components for designing your own advocate marketing program, including:

  • The role of advocate marketing in the evolving buyers market
  • Key skills of an effective advocate marketer
  • Best practices for recruitment and promotion of your advocate community
  • Sourcing internal buy-in from organizational stakeholders

Practice

Participate in a hands-on workshop where you will create your own success plan, designed to help you develop and implement an engaging advocate marketing community by the time you leave the event.

Your ticket price of $49 includes:

  • A morning of thought leadership and hands-on planning to teach you the framework for building successful advocate marketing programs
  • Catered light breakfast and coffee
  • Optional Influitive sponsored pizza lunch
  • Access to valuable resources upon course completion
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Date and Time

Location

Influitive

111 Peter Street

Suite 300

Toronto, ON M5V 2G9

Canada

View Map

Refund Policy

Refunds up to 7 days before event

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