Skip Main Navigation
Page Content

Save This Event

Event Saved

Advertising With Google: Using AdWords to Grow Your Business

AstroLabs

Monday, April 17, 2017 from 6:30 PM to 9:30 PM (GST)

Advertising With Google: Using AdWords to Grow Your...

Ticket Information

Ticket Type Sales End Price Fee Quantity
Early Bird (1,100 AED) Ended $300.00 $0.00
Standard Ticket (1,468 AED) Apr 16, 2017 $400.00 $0.00

Share Advertising With Google: Using AdWords to Grow Your Business

Event Details

This workshop is part of our Digital Marketing Track, but may be taken individually. 

Learn to fully utilize Google's advertising platform AdWords to grow your business, benefit the organization & clients you serve, and advance in your career.

 

WHAT WILL BE COVERED?

  • The basics of SEM (Search Engine Marketing) and Pull Marketing
  • Understanding the difference between organic and paid search results
  • Understanding pay-per-click advertising
  • Understanding Adwords account structure
  • Understanding Adtypes
    Keyword Research
  • Purpose of keyword research
  • Keyword match types
  • Using negative keywords
  • Keyword Planner Tool
  • Budget Estimations
    Creating a Campaign
  • Creating a new campaign
  • Setting up a new campaign
  • Budget strategy
    Creating an Ad Group
  • Purposes of ad groups
  • Creating effective adgroups
  • Keyword & ad text strategy
  • Bid strategy
    Quality Score
  • Understanding the AdWords auction
  • Understanding quality score
  • How to improve quality scores
    Performance
  • Defining conversions
  • Testing Ads
  • Ads and cpc optimization
    Tracking and Reporting
  • What to track?
  • How to track?
  • The optimization tools
  • Creating your customized reports
  • Dos and Don’ts
 

WHEN WILL THIS COURSE TAKE PLACE?

This workshop will take place on Monday April 17th, 2017 from 6:30 - 9:30pm.

 
  •  

    WHY IS THIS COURSE RELEVANT TODAY?

    AdWords is one of the most popular tools for a digital marketer, and for good reason. AdWords let's you sell directly to customer by meeting them halfway, and showing them ads based on what they're searching for.

    This typically has a much higher conversion rate than Display Advertising, and as a Pull Marketing channel can often times be a deciding factor in your brand's online success.

 

WHAT PRACTICAL SKILL SETS CAN I EXPECT TO HAVE UPON COMPLETION OF THIS COURSE?

  • An understanding of the AdWords application and what you need to get started
  • The knowledge to incorporate Google AdWords into your current marketing efforts
  • The ability to create and edit targeted pay-per-click campaigns
  • The skills to create more compelling ads to drive better click through rates
  • The knowledge to analyze a campaign and find how to get more out of the budget, campaign, AdGroups, and ads
  • Getting Google cerified in AdWords!

 

 
  •  

    WILL I GET ANY CERTIFICATION?

    Yes, in addition to helping you get Google certified in AdWords, if you complete the necessary course work for this class, you will recieve an official AstroLabs certificate (AstroLabs is a KHDA authorized training institute). This workshop also counts towards your Digital Marketing track certificate, if you take the other prerequisite workshops.

     
  •  

    WHO WILL BE TEACHING THIS COURSE?

    This course will be taught by the Google certified AstroLabs team.

     
  •  

    ARE THERE ANY PREREQUISITES?

    A basic understanding of marketing is recommended, but everyone is welcome!

     
  •  

    DO YOU OFFER ANY DISCOUNTS?

    In order to encourage learning we do offer additional discounts in certain cases (for partner organizations, students and those that cannot afford the ticket amount). To see if you qualify for a discount, please reach out to us at:academy@astrolabs.com 

     
  •  

    WHAT PAYMENT METHODS DO YOU ACCEPT?

    You can pay by Paypal, Bank Transfer or Cash.

     
  •  

    WHAT IS YOUR REFUND POLICY?

    If you decide you can’t make it for whatever reason, we will fully refund your ticket up to 48 hours before the workshop.

     
  •  

    WHAT IF I HAVE OTHER QUESTIONS?

    For any other questions related to this course, please contact: academy@astrolabs.com

Have questions about Advertising With Google: Using AdWords to Grow Your Business? Contact AstroLabs

Save This Event

Event Saved

When & Where


AstroLabs Dubai

Dubai, Dubai
United Arab Emirates

Monday, April 17, 2017 from 6:30 PM to 9:30 PM (GST)


  Add to my calendar

Organizer

AstroLabs

AstroLabs Dubai is the region’s premier coworking space for digital technology companies. We help startups set up a presence in Dubai and provide a platform for them to scale globally. Delivering practical training programs has been core to the AstroLabs mission from the beginning. AstroLabs Academy offers regular classes on digital marketing, web/mobile analytics, coding and development, data science/ big data, design, and core business skills.

  Contact the Organizer
Advertising With Google: Using AdWords to Grow Your Business
Things to do in Dubai Class Science & Tech

Please log in or sign up

In order to purchase these tickets in installments, you'll need an Eventbrite account. Log in or sign up for a free account to continue.