Advancing Women: Leadership in Sports and Digital

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123 William Street

Level 19

New York, NY 10038

Event description


In this premier leadership event, inspiring and accomplished women executives who are innovating at the intersection of digital and sports will share their stories of leadership, success - as well as the bumps and challenges along the way.

The audience will have the opportunity to learn from the collective experiences of these trailblazers so they can put their strategies to work immediately - including how they met their goals, solved seemingly impossible challenges while continuing to push through and exceed expectations. Wine, eats and networking all included!

Since 2008 Wimlink has held over fifty events celebrating women doers, disrupters, trailblazers and innovators, in order to be a consistent source of inspiration and support that connects and empowers women, helping them to realize their potential and reach new heights.

Jennifer Storms
Chief Marketing Officer, NBC Sports Group

Jennifer ‘Jenny’ Storms was named Chief Marketing Officer for NBC Sports Group in October 2015. She oversees all marketing for NBC Sports Group assets, which include NBC Sports, NBCSN, Golf Channel, the NBC Sports Regional Networks, NBC Sports Radio and NBC Sports Digital. She is also responsible for The NBC Sports Agency, which uses NBC Sports Group marketing resources to produce campaigns for group partners, which have included the Premier League, PGA TOUR and NHL. Storms reports to Mark Lazarus, Chairman, NBC Sports Group.

Storms joined NBC Sports Group from PepsiCo, Inc., where she most recently served as Senior Vice President of Global Sports Marketing. In that role, she was responsible for developing and implementing an integrated global sports strategy across PepsiCo’s portfolio, including 22 flagship global billion-dollar brands. She also managed the relationships for PepsiCo’s sports initiatives, including the NFL, MLB, NBA and NHL, as well as many team and player partnerships.

Deirdre Lester
Chief Revenue Officer, Barstool Sports

Deirdre is a trusted sales and marketing executive with 18+ years of experience in media sales and sales management in the interactive space. She is comfortable in highly competitive markets and proficient in emerging technology and advertising fields including social and mobile. Having worked at both Fortune 500 sales organizations and highly entrepreneurial companies, she understands the leadership skills which are required to build start-ups as well as the balance needed within more established organizations.

Through top-notch sales training at CNET & ESPN as well as years of hands on managerial experience at Rivals.com, Y! Sports and MLBAM, she maintains well-honed strategic selling and negotiating skills and direct dialogue with executives and senior officers at Fortune 500 companies, top advertising agencies and leading professional sports teams and sports media outlets. The interactive media industry has always been a passion for Deirdre and the cross section of digital sports media has been her area of specialization for over 10 years.

Laura Froelich, Global Head of Sports Partnerships

Laura leads Sports Partnerships at Twitter, bringing exceptional content from leagues, teams, broadcasters and athletes to fans in real time, while driving reach and revenue for these strategic partners and Twitter. Prior to joining Twitter in February 2014, she spent five years at CBS Interactive devising product marketing and monetization strategies for premium sports content including NCAA March Madness, NFL and college football, The Masters, PGA Tour golf, as well as the suite of fantasy games from CBSSports.com. Her efforts led to multiple years of record-setting revenues for the properties. Prior to CBS, Laura focused her career in sales and marketing at such notable publishers as CNET, Ziff-Davis, and Condé Nast. Laura is a graduate of Brown University where she received a BA in International Relations. Follow her on Twitter at @laurafrofro

Moderated by:

Amy Hudson
Sports Media Partnerships Lead,

Amy Hudson leads the Sports Media team at Facebook, where she works with U.S. sports media and digital publishers to help them achieve their business goals. Amy has a background in sports broadcasting, as she started her career in production at Turner Sports. There she worked on several Emmy Award-winning broadcasts, including Inside the NBA, and helped the network execute a social media content strategy. Hudson’s career is driven by a passion in sports, as she played basketball at St. Lawrence University, where she earned a B.S. in Psychology. An Atlanta native, Hudson now resides in Connecticut with her husband and Australian Cattle dog and works in New York.

Wine, snacks and networking all included

Event Host: Tania Yuki

Tania Yuki is Founder and CEO of Shareablee, the leading provider of actionable competitive intelligence for social media. Tania began her career as a media and technology attorney, and went on to run an online video content network as head of acquisitions. She also lead product management for comScore's Video Metrix, the world's leading online video ratings service and the TV Advertiser Solutions group at Visible World.

Tania has been hosting events for women with wimlink since founding at the start of 2008.

Arrive at venue 6:00pm, drinks and networking

6:30 - 7:15 Presentations

7:15 - 7:30 Around the room intros, questions

7:30 - 8pm Panel Q&A

8:00 - 8:30 Glass of wine, snacks, networking!

More about wimlink can be found here (http://www.meetup.com/media-76/).

Here is what people are saying about previous wimlink events:

“ This is a great platform for meeting several successful women in the industry. I highly recommend joining this group and attending the events. ”

Christie (http://www.meetup.com/media-76/members/6102850/)

“ Their topics are very relevant to today's technology scene and they do a great job of tailoring the events to both women entrepreneurs and women in web. ”

Jessica P (http://www.meetup.com/media-76/members/2729023/)

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123 William Street

Level 19

New York, NY 10038

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