$1,295 – $1,450

Advanced Sales and Summit Conference

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Hyatt Regency Clearwater Beach Resort and Spa

301 South Gulfview Blvd.

Clearwater Beach, FL 33767

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When we first started this conference, it was focused almost exclusively on market research, because assisted living development was in its heyday. Now, the industry is struggling to maintain average occupancy of 88% in assisted living (it was 88.3% at the end of March 2016), and the overall growth rate in assisted living occupied units over the last two years has dramatically slowed and occupancy will continue to fall. There are several reasons for this, but the most important one by far is the inability of the industry, especially the executives, to prioritize and make the sales position into an executive level position in pay, selection, training, development and prestige.

In many ways, the sales director position is as important as the executive director position, and the two positions must work in a true partnership to make 100% occupancy or maximum revenue a reality. Yet, in over 95% of communities, the sales director makes only 60% of what the executive director makes, and has far less experience (in terms of years selling) than an executive director has (in terms of years managing/leading). This simply does not make business nor economic sense when just one additional unit of occupancy (over a year) adds one million dollars of value for a typical assisted living property (below 95% average occupancy), and about $750,000 in value for a typical independent living unit.


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Hyatt Regency Clearwater Beach Resort and Spa

301 South Gulfview Blvd.

Clearwater Beach, FL 33767

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