£826 – £918

Advanced Public Relations (PR)

Event Information

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Location

PA Training

The Point, 37 North Wharf Road

Paddington

London

W2 1AF

United Kingdom

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Refund Policy

Refund Policy

Refunds up to 30 days before event

Event description

Description

Advanced Public Relations (PR)

This two-day highly practical course examines best practices and emerging ideas for building relationships with external stakeholders, ensuring they understand the issues, restraints, vision and attainments that enhance reputation and brand value.

Participants are encouraged to reflect on and discuss their own professional issues and experiences.

This course is for professionals who have mastered the essential skills of public relations and who want to practice at a more advanced level

Course Outline

Developing proactive relationships with the media

  • How the media works
  • Placing stories in the media
  • Responding to media queries
  • Developing a media relations strategy

Managing media interviews

  • Briefing spokespeople
  • Interview techniques
  • A good interview – getting the message across
  • Handling different types of interviewers

Public affairs: lobbying & advocacy

  • Identifying and influencing opinion-formers & influencers
  • Contact programmes
  • Engaging with key decision makers
  • Profile raising

Planning and managing successful events

  • A-Z of event planning
  • Coordination on the day
  • Contingency planning
  • Administrative close down and evaluation

CSR and community relations

  • Understanding relationships, bonds and influence within communities
  • Options for participating in local communities
  • Identifying the issues relevant to your organisation
  • Creating a community relations strategy
  • Managing relationship programmes

PR during a crisis

  • Planning for the unexpected
  • Issues management programmes
  • Developing a programme to prevent issues becoming crises
  • Elements of crisis communications
  • Managing communication activities during a crisis

Monitoring & evaluation

  • Quantitative & qualitative
  • Efficiency of channels
  • Effectiveness of messages
  • Impact on behaviour & business
  • Impact on brand value & reputation

Social media’s place in the PR toolkit

  • Connecting, collaborating, sharing, reviewing
  • Building databases, opt-ins, automation, SEO and analysing statistics
  • Creating a social media route map
  • Evaluating emerging technologies

Testimonial

"VERY USEFUL AND RELEVANT TO MY DAY-TO-DAY WORK."

Tomas Llewelyn, Cardiff University


FAQs

How do I get to the event?

Our courses are held at PA Training’s facility in Monument, central London and is just a few minutes’ walk from Monument tube station.

London Bridge, Bank, Tower Hill and Fenchurch Street stations are also close by. You can find us on the map, here.

PA Training

First Floor

Northern & Shell Building

10 Lower Thames Street

London EC3R 6EN

What are the course timings?

All courses start at 9:30 am and finish around 5:00 pm.

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Date and Time

Location

PA Training

The Point, 37 North Wharf Road

Paddington

London

W2 1AF

United Kingdom

View Map

Refund Policy

Refunds up to 30 days before event

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