NOTE: this event has been moved to another EventBright Page: https://www.eventbrite.com/e/advanced-octalysis-gamification-design-workshop-tickets-11077044739

Overview

This Workshop is not about why gamification is amazing. It's not about how gamification is the future and how inspiring life could be with it. It is not necessarily for the late adopter who is just curious about what gamification is. It also does not focus on what the gamification industry is doing as a whole, especially when that is continuously changing every month. Rather, this workshop is about good gamification design, and how to achieve that through the Octalysis Framework.

This Workshop will focus on a deep exploration of what makes a game fun and how to derive those fun and engaging elements into real-world productive and mission-critical activities. It's about how can you can use gamification to change and improve your company, your life, and the lives of those around you.

Gamification is a combination of game design, game dynamics, behavioral economics, motivational psychology, UX/UI, biochemical neurology, technology platforms, as well as ROI-driving business implementations. Interestingly, game design involves all of the above besides the last one: ROI-driving business implementations.

This Workshop is an exploration and transfer of knowledge towards the combination of all those disciplines that one can obtain from games, as well as how to pour that into business applications, healthcare systems, productivity items etc., and truly make a positive difference in those fields based on Yu-kai Chou's 11-year journey of passionately and relentlessly pursuing the craft of gamification.

Agenda

A full day practical workshop with many individual and team exercises throughout the day.

1. Gamification is Human-Focused Design
2. Introduction and Background of Octalysis
3. Introduction of Level 1, 2, and 3 Octalysis
4. Drilldown into the 8 Core Drives of Octalysis with lots of examples
5. Hands-on Practice of Applying Level 1 Octalysis
6. Drilldown into the 4 Experiences Phases of Octalysis with lots of examples
7. Setting up the Strategy Dashboard to Execute on a Gamification Campaign
8. Hands-on Practice of Setting up the Strategy Dashboard for your own project
9. Practice simple forms of Level 3 Octalysis towards your own project
10. An overview of Level 4 Octalysis as an extension of the Strategy Dashboard
11. Converting ideas to features to implementation plans
12. Lots of videos, lots of jokes, lots of interuptions, and lots of Yu-kai
13. Revelation of everything else that can't be learned within a day (No, not Level 5 Octalysis)

At the end of the workshop, you would actually be able to design something that is highly motivating throughout the Discovery, Onboarding, Scaffolding, and Endgame Phases. You would be able to drive better metrics in your product design, in your marketing, in your organizational and cultural design, in your ability to persuade, and in your learning effectiveness. You would finally rid of your frustrations of seeing Yu-kai covering the same basic Octalysis stuff over and over again in all his talks. And you would have finally satisfied your curiosity of exactly what Level 4 Octalysis is.

Requirements

There are no real requirements for this workshop. However, you will find it more rewarding if you:

1. Can accept the possibility that you won't be able to digest everything you learned in the workshop
2. Have a problem in mind that deals with Human Motivation that you want to solve
3. Are ready to interupt and challenge Yu-kai for everything he says, but also open to facing a time shortage towards the end of the workshop
4. Have been entirely and hopelessly addicted to a game before
5. Impress Yu-kai by showing that you were able to digest everything you have learned in the workshop

Extrinsic Perks (For In-Person Attendees)

Here are some extrinsic perks that will completely kill your intrinsic motivation to learn:

1. A FREE* signed copy of Yu-kai's book Actionable Gamification - Beyond Points, Badges, and Leaderboards (and a personal message, but Yu-kai has terrible handwriting).

2. Lifetime FREE* Submissions (with Feedback) of the Level 1 Octalysis Certificate (if not qualified at end of the workshop)

3. A chance to mingle with cool people like Mario Herger, Marigo Raftopoulos, and Roman Rackwitz

4. Towards the end, one person will be picked by Yu-kai for the best design work and receive a 100% refund of the workshop fee. A runner up will receive a 50% refund of the workshop.

5. One person will be selected through a random drawing, and will receive a 100% refund of the workshop fee, as well as obtain a Unique Item that allows him/her to go to all future non-private workshops run by Yu-kai for free. This item is transferable to other individuals.**

Who should attend?

• IT Architects
• Application Developers
• Community Managers
• IT Consultants
• User Experience Designers
• Business Process Experts
• Solution & Product Managers
• Marketing & Brand Managers
• Game Designers
• CIOs
• People who believe that their lives would be better if they motivate others better

Register Now!

In-Person Space is crucially limited. Register now to reserve your seat!

Success in the new world are for those that hustle cleverly. Those who wait are those who regret. Join us and learn how to change the world through motivation and engagement!

Location

The In-Person Workshop will be in San Francisco, location TBD.

The concurrent Online Workshop will be online, with interactive technologies that allow chatting, viewing of the camera and Yu-kai's screen, as well as the possibility to voice in a question. A computer with internet connection is required.

Speaker

Yu-kai Chou is a Pioneer and International Keynote Speaker on Gamification. He has been a regular speaker/lecturer on Gamification Worldwide, including at organizations like Stanford University, Accenture, Tedx, SxSW, Gamified India, Huawei, the Innovation Center in Denmark, and many more.

Yu-kai was one of the earliest pioneers in Gamifcation, starting his work in the industry in 2003 and was rated the #1 Gamification Guru in the World by UK-Based Leaderboarded (not to say that he is actually the best at anything, but something nice to have on a Bio). Yu-kai is a Partner at the Enterprise Gamification Consultancy (EGC) and is best known as the creator of The Complete Gamification Framework: Octalysis. He is also the creator and instructor of The Beginner’s Guide to Gamification Videos Series.

Previously, Yu-kai was the Co-Founder and CEO of RewardMe, a digital loyalty platform that gamified offline commerce that was rated by AlwaysOn as one of the Top 10 Private Companies to Watch. RewardMe also won Best Commercial App at the first location-based service awards “The Locals.”

*FREE simply means you have already paid for it
**This item will become void if there is detection of abuse, such as 3D Printing a million copies of the unique item