Want to Excelerate your PPC campaigns? Excel is an essential PPC tool, from building campaigns to analysing data. Over the course of the afternoon we’ll cover:
Build Architecture (creating keywords and ad copy)
About Brainlabs Training:
Our training courses are like being back in school. Except they’re fun, the teachers won’t send you out for misbehaving, and everything you learn will be immediately useful. In our afternoon sessions you will learn a whole host of new skills and approaches to Paid Search. The training sessions will be based in our new office - The Lab - in Kings Cross and refreshments will be provided.
Your trainers for this session will be John Musson, Phil Barber and Ali Teeney.
John went straight from his masters in Mathematics at Oxford University to applying his analytical skills in the world of PPC. From John’s team have come many of Brainlabs’ recent award winning campaigns for a highly localised, rapidly expanding multinational. His current favourite excel formula is =INDIRECT() but he’s always on the lookout for new ways to fill cells. In his free time John enjoys rugby, singing and reading (and Excel).
Phil has been with Brainlabs since joining as a graduate in the summer '15 intake. With a degree in Mathematics from Oxford University and having spent time working as part of a tech startup before, Phil became a member of Brainlabs’ pioneering Tech Team and is now one of the core developers of the AdWords to Bing program.
Ali joined Brainlabs after completing his Masters in Mathematics at Oxford University. He now plays an essential role within the tech team and is reputed company-wide for his mad Mario Kart skills - so much so that the meeting room, Teeney Town, now bears his name. When he’s not playing Mario Kart or coding ground-breaking technology, he’s a big fan of bike-related spandex.
Reviews of Brainlabs Training
“Very friendly trainers. Very open to answer all questions.”
“Hands-on exercises right from the start”
“Based on campaign experience using real examples, statistical”
“Great knowledge from the Brainlabs team”