Advanced Effective Public Affairs Management

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41 Whitehall



United Kingdom

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Would you like to learn more to enhance your current performance?

Have you tried and failed to find a high-level course that matches your present knowledge and desire to learn more?

Are you a senior public affairs professional looking increase awareness of your policy issues and raise your organisation reputation through a detailed public affairs strategy?

Do you want your organisation to increase its success rate in public recognition, policy awareness, public and political support?

Would you like to revamp your present external public affairs strategy?

Advanced Effective Public Affairs designed for Senior Managers and Public Affairs Directors

The course, established in 2006, delivers professional guidance for those responsible for their organisation’s Public Affairs agenda. It covers all the major disciplines associated with public affairs.

Public Affairs is a complex mix of a series of communication disciplines such as stakeholder management, parliamentary campaign, issue management, media planning, reputation management, social strategy, parliamentary lobbying & advocacy and finally effective engagement with senior policy makers and decision makers.

Effective Stakeholder Management is now a core critical skill in Public Affairs:

In the age of social media activism and online media, effective stakeholder management is more important than ever.

The influence of stakeholders on your project can be immense, and if not managed correctly, could lead to loss of funding, resource draining, political intervention, or loss of support for a much required policy change.

This Advanced Effective Public Affairs course will equip you with a detailed professional guidance on how to improve the effectiveness and success of your annual public affairs plan.

In this Course, we will cover…

Devising a yearly Engagement Strategy

Communicating with policy makers - maximise effectiveness of engagement

BREXIT – devising a robust internal policy

Coping with the changing parliamentary agenda

Planning & Strategy Development – master class for success

At the end of this 6-hour course made up of four distinct sessions, you will have gained new techniques to enhance public affairs performance.

This course is ideally suited for:

  • All Public Affairs Staff (especially, Director & Senior Managerial level)

  • Public Affairs Executives

  • Political Consultants

  • External Relations Executives

  • Senior Communication Staff

  • Stakeholder Engagement Staff

  • Corporate Communications

  • Government Relations

  • Parliamentary Staff

Course Leader:

Ben Summerskill OBE is the former Chief Executive of Stonewall. Director of the Criminal Justice Alliance, a consortium of 135 charities working across the GB criminal justice pathway and currently sits on the Board of ACAS, the Advisory Conciliation and Arbitration Service.

The trainer has had a lengthy successful career in Public Affairs spanning over 35 years’ working in the field of Public Affairs; starting from junior managerial position leading up to Chief Executive level. The course is packed with professional advice, to enhance your personal development.

To improve the effectiveness of your Public Affairs Leadership, Book for the Advanced Effective Public Affairs Course

This course is an advanced level course for senior public affairs operatives working in inhouse position in large and small organisations across the UK

Ability Level:

Advanced – Most delegates who attend this course are of an advanced level with good background experience and knowledge of parliamentary lobbying & Public Affairs

The course will cover how to further improve performance in the following core areas:

  • Issue Management

  • Influencing senior politicians & decision makers

  • Revising your public affairs strategy

  • Universal Techniques for lobbying in a governmental environment

  • Negotiating policy with Ministers

  • Working with Backbench MP, SPADS, Senior Civil Servants

  • The Whitehall Policy Process

  • Effective Party Conference Planning

  • Networking – as a lobbying skill

  • Press Management for Public Affairs

Duration: 6 Hours


  • Live Interactive Training

  • Course Note & booklet plus Lunch supplied to all delegates.

Lunch Provided

  • Bespoke Tailored courses available, contact us for more info

To find out more & book a place contact:

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41 Whitehall



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Refund Policy

Refunds up to 7 days before event

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