Google Analytics goes hand in hand with AdWords, giving us access to even more data that we use to optimise campaigns. Advanced Analytics is ideal for those already working with a good grasp of programmatic or as a continuation from our Intro to Analytics training session. Over the course of the afternoon, we will cover:
Custom Dimensions, Metrics and Calculated Metrics
Custom variables and advanced segments.
Multi-channel conversion attribution.
Cross-Device stitching and UserID
About Brainlabs Training:
Our training courses are like being back in school. Except they’re fun, the teachers won’t send you out for misbehaving, and everything you learn will be immediately useful. In our afternoon sessions you will learn a whole host of new skills and approaches to Paid Search. The training sessions will be based in our new office - The Lab - in Kings Cross and refreshments will be provided.
Your trainer for this session will be Brainlabs' Head of Analytics Dan Truman.
Having worked client and agency side in sectors ranging from tax to travel, nuclear energy to Premiership football clubs, Dan Truman's seven years experience has given him the broadest of understandings of analytics. He has undertaken complex implementations of Google Analytics, with and without Google Tag Manager. With knowledge of multiple analytics platforms including Mixpanel and Adobe Analytics, there is always a solution. Away from work, he enjoys long-distance running, reading and writing eclectic texts, and travel.
Reviews of Brainlabs Training
“Very friendly trainers. Very open to answer all questions.”
“Hands-on exercises right from the start”
“Based on campaign experience using real examples, statistical”
“Great knowledge from the Brainlabs team”