Advance Social Media Marketing Training

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Millennium Hotel Doha

Millennium Hotel - Doha

Excellence Training Center - (For Registration)

Doha, Doha


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Note: Workshop fees is 4400 QAR (1200 USD), Register your place online and Pay by visiting our office. For more details call +974 7745 2105 | Email to anaas@excellence.qa


Companies can no longer afford to ignore Social Media and the role it plays in the customer’s buying journey. This intensive two-day training is designed to help you to improve the results you get from your Social Media Marketing activities. In this information- packed course, you will learn how use Social Media more strategically for business:

The course covers

  • Creating a Social Media Strategy

  • Content Marketing Strategy & Planning

  • Preparing for a Social Media Crises

  • Advanced Facebook and Instagram Advertising

  • Community Management – Advanced tactics

  • Analytics

  • Getting better results quicker

  • Essential Tools

What’s working on Social Media today

Learning Outcomes

  • By the end of this training, you will understand:

  • How Social Media fits in with the Customer’s buying journey
  • Understand how to develop a Social Media Strategy to fit in with business objectives

  • How to create and implement a Content Marketing Plan

  • Understand what can go wrong on Social Media and how to pre-empt problems How to listen on Social Media

  • How to get better results quicker organically

  • How to get better result with paid advertising

  • How to measure the metrics that matter on Social Media

Be up to date on what is currently working and future trends to watch

Who should attend

  • People who have responsibility for Social Media in their companies and who want to get better results.

  • Social Media Managers

  • Marketing Managers

  • Digital Marketers

  • Business owners

This course is NOT intended for complete beginners to Social Media.

Agenda of the training

Day 1

Welcome and Introduction to the course

Session 1 – Introduction to Social Media Advanced

  • The changing landscape of Social Media

  • How Social Media fits into the Customer’s Buying Journey

  • Importance of Reputation Management


Session 2 – Strategy, Planning and Implementation

  • Importance of Developing a Strategy

  • 4 Stages of Social Media Planning

  • 10 Questions that your Social Media Strategy needs to answer

  • Finding the ROI and value of Social Media

Lunch Break

Session 3 – When things go wrong

  • Case Studies from around the world

  • The importance of Social Media Policies

  • The law and Social Media

  • 10-step Crisis Management


Session 4 – Content Marketing, Planning and Management

Creating a Content Marketing Strategy in 7 steps Summary and Close of the Day

Summary and Close of the Day

Day 2

Session 1 – Facebook and Instagram Advertising - Advanced

  • Advert dashboard management

  • Audience insights

  • Facebook Pixels

  • Improving your ROI on your advertising

  • Advertising best practices


Session 2 – Community Management

  • Building Fans and Followers fast

  • How to drive engagement

  • Using Analytics to make better decisions

  • Tools to help community management


Lunch Break

Session 3 – Marketing Tactics to Boost Visibility and Drive Traffic

  • Tactics for different social media platforms platform

  • Buzz Marketing

  • SEO Copywriting

  • Influencer Marketing

  • Employee Advocacy Break

Session 4 – Social Media Management Tools

  • Tools for curating

  • Tools for images

  • Tools for video

  • Tools for analysing & reporting

  • Other useful tools

Recap and round up

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Millennium Hotel Doha

Millennium Hotel - Doha

Excellence Training Center - (For Registration)

Doha, Doha


View Map

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