Practical, expert advice shared to advance businesses and entrepreneurs 60 minutes at a time
Sponsored in Partnership by North Liberty CoLab, City of North Liberty, UI JPEC, Great Western Bank and EDC, Inc.
The series is provided free for Corridor area entrepreneurs seeking to advance their knowledge in areas critical for scaling their businesses. The series is designed to be for entrepreneurs by experts and entrepreneurs. Each session will focus on a key topic and provide best practices on that topic from the expert and examples of best practices at work by an area entrepreneur. Time will be available at 1:00 pm for Q&A and networking.
The goal of the series is to provide actionable insights to area entrepreneurs who are trying to scale their businesses and need to be able to walk away with new knowledge that they can apply immediately in their own businesses.
Friday, December 2nd: Effective, Smart Digital Marketing: What to Spend and Where to Spend It
Join EDC at the North Liberty coLab on Friday, December 2nd for a session on prioritizing and monitoring your digital marketing spend. Adam Kahler, Digital Director for North Liberty-based Spotix (a leading online national retailer of hearth, patio and BBQ-related products) will lead the discussion on how to best determine where to focus your digital marketing efforts and how to measure their effectiveness. Adam leads Spotix’s digital marketing efforts which are paramount to the success of the Corridor-based ecommerce business. Prior to joining Spotix, Adam was the Digital Strategist at the Iowa City Press Citizen, helping many companies in the Corridor with developing their digital footprint.
Adam will share insights he has learned as a professional digital marketer. Come away from the session with actionable tips to sharpen your digital marketing focus.
What: 60-minute session on Managing Your Digital Marketing Spend
When: Friday, December 2nd at NOON
Where: North Liberty coLab (215 Iowa 965, Suite 1)
Cost: FREE (Lunch generously provided by Great Western Bank)
Register: Seating is limited. Register today!