Adding Video, Walkthroughs, and In-App Content to Your Content Strategy

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As you develop a content strategy, what can you use beyond text and graphics? How about a short video to get the users’ attention and highlight where the documentation gives the full details? It’s not that hard to make a quick video with apps such as Camtasia from TechSmith, a sponsor of InterChange 2018. Embed the video in the app to keep users from leaving the app and getting lost in YouTube land. Some products also benefit from guided walkthroughs; they lead the user through the steps and track user success. This tracking provides feedback to the writing team and to developers. Another option is collaborating with the development team to add in-app content, such as tips, messages, and graphics that appear at the the point of need. This presentation will give many examples and practical tips for taking advantage of these options to help make your product a big success.

**This is an online event. Link will be provided 24 hours prior to the event.

About the Presenter: Andy Munro

Andy Munro

Andy Munro is a Principal Technical Communicator with broad experience in technology and a range of media. Beginning with a bachelor’s in Communications at Emerson College and a master’s in Instructional Media Design at Boston University, Andy has focused his career on simplifying complex technical concepts. With our increasingly short attention spans and multiple distractions, we all need information that is easy to consume. Therefore, Andy seeks to develop communication strategies that fit how we learn.

In his current position at CA Technologies, Andy works with teams to develop web-based content, videos, and guided tours to help user succeed with our products. Andy has worked at both large multi-national companies and startups creating content for databases, network equipment, multimedia applications, and security software.

Andy is experienced in content management software, such as Confluence and Author-IT, for web page content, and TechSmith Camtasia, Audacity, and Go Animate/VYond for video production. Andy works with SaaS developers to use WalkMe to add guided walkthroughs, tool tips, and other interactive elements to their product. Andy is also experienced in contributing to user interface design, usability testing for a wide range of products, and life coaching.

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