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Adcash Presents: Innovation in AdTech

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LIFT99

Telliskivi 60a (B-building)

10412 Tallinn

Estonia

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Adcash is a real-time advertising trading platform providing effective scalable solutions to brand advertisers and content publishers. Under Thomas’s leadership Adcash has grown to become one of the industry frontrunners in providing monetization and advertising solutions globally, carrying out advertising campaigns in 249 countries and territories worldwide and reaching more than 250 million unique visitors daily.

Shifts in online advertising - Sushant Patil (Senior Product Manager at Adcash)

In the world of marketing, online advertising is always going to be an essential way to improve your brand presence, get your voice heard and enhance conversions. The question is, however, how well do people know how online advertising and its functionalities have changed over time? Do you know how to use data for behavioural targeting and retargeting to reach out to your audiences on a more personal level? Do you understand the threat of ad fraud? Do you know how big advertising platforms such as Adcash work?

Cloud computing, scaling and costs - Agu Aarna (VP of Engineering at Adcash)

Scaling your operations is crucial to be responsive to the market and your customer base. Cloud computing, with it's nifty tools and out-of-box solutions, seems to be The Answer. It helps to flexibly tackle interoperability issues and there’s always power exactly when you need it. However, startups and seasoned businesses alike still grapple with associated costs and other caveats of the cloud. Agu will present how Adcash addresses various cloud-related issues and what can be learned from our experience.

Agenda:
06:00 PM - Networking, food and drinks with the greatest community members
06:30 PM - Presentation by Sushant Patil (Senior Product Manager at Adcash)
07:15 PM - Presentation by Agu Aarna (VP of Engineering at Adcash)
08:00 PM - Networking

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Location

LIFT99

Telliskivi 60a (B-building)

10412 Tallinn

Estonia

View Map

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