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AdAsia Digital Open House (Thailand) - Tackling Obstacles and Maximizing Re...

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BHIRAJ TOWER at EmQuartier

37th Floor

Bangkok, กรุงเทพมหานคร 10110

Thailand

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Session details: This session aims to provide publishers with current insights into ideal ad revenue sources, layout optimization and yield management.

Session scope: Keynote presentation, panel discussion, Q&A

Description: Publishers are faced with declining traditional budgets and are moving to digital means to increase their revenue. The session looks at ways in which publishers can tackle today's obstacles and not only increase but maximize revenue generated from their digital assets. Our keynote and panel discussion will take us through three trending topics across the publisher landscape:

1. Best ad source, with a look into PMP deals & demand insights

2. Yield management, touching on floor price management and machine learning

3. Layout optimization, along with viewability & traffic quality management

**This session will be conducted in Thai

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Date and Time

Location

BHIRAJ TOWER at EmQuartier

37th Floor

Bangkok, กรุงเทพมหานคร 10110

Thailand

View Map

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