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Adaptive Product Management Professional Workshop - Chennai

Adaptive Marketing

Thursday, July 25, 2013 at 9:30 AM - Saturday, July 27, 2013 at 5:30 PM (IST)

Adaptive Product Management Professional Workshop -...

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Event Details

Adaptive Product Management Professional Workshop provides IT firms an option to create and transform product management and marketing professionals. Adaptive PMP can be seen as finishing school that prepares product professionals to become true product managers responsible for product strategy, roadmap, go to market and overall product P&L. Through hands on exercises, real world case study discussions and practical best practice templates the sessions not only get professionals ready to take the real world challenge in the industry but also prepares them for global certification programs.

Adaptive Product Management Professional Workshop offers candidates exposure to key strategic business and marketing management concepts. The workshop has been intentionally designed to be interactive so that candidates learn from extensive case studies, apply practical best practices templates and participate in hands on exercises based on a practical learning approach. In addition to comprehensively preparing attendees for certification, it offers automatic registration for AIPMM Certified Product Manager test. In addition, candidates become Adaptive Alumni which grants them access to Adaptive Xchange, a portal for best practices templates and access to personalized coaching and mentoring from senior leaders in the industry.


Key Benefits


At the end of the workshop, product professional can expect to bring the following advantages to their jobs. 

  • Understanding full spectrum process of productizing
  • Learn to convert ideas into products that people will buy
  • Understand how to build roadmaps
  • Understand P&L and Financial Mechanics
  • Gain ability to manage entire product lifecycle from product ideation, strategy and development and product launch
  • Achieve transformation from a product professional or a technology professional to Global Product Manager
  • AIPMM Certification - Certified Product Manager or Certified Product Marketing Manager


Who is it for?

  • Business Analysts
  • Project Managers
  • Technical Product Managers


What is covered?


Module 1: Productizing Process Module 3: Strategic Planning (contd.)
  • Primer to productizing innovation
  • Buy, Build, Partner
  • Introduction to product management
  • Business Model & Plan
  • Overview of Adaptive Marketing
  • Framework
Module 4: Product Planning
Module 2: Market Analysis
  • Requirement Definition
  • Customer Value Research and Analysis        
  • Product Line Economies - Budget
  • Firm Competencies, Competitive
  • Planning and Cost Mgmt.
  • Industry/Market Analysis
  • Market Acceptance and Availability
  • Customer Win/Loss Analysis,
  • Product Roadmapping
  • Firm Performance Analysis
Moule 5:Go to Market Planning
Module 3: Strategic Planning
  • Positioning and Value Communication
  • Target Market Definition and Sizing
  • Routes - To - Market - Channels and Partnerships
  • Product Strategy
  • Marketing Planning, Launch Planning
  • Strategic Pricing
  • Customer Acquisition Models
  Module 6: Sales Enablement
  • Collaterals and Lead Generation
  • Sales and Channel Training
  • Customer Relationship Management
  • Funnel Analysis
  • Market Assets at Different Sales Stages
  • Technical Tools Vs. Business Tools as Marketing Assets


For more details, contact: 
Ph. No: +91 -9900170287
Have questions about Adaptive Product Management Professional Workshop - Chennai? Contact Adaptive Marketing

When & Where

to be decided Chennai
600 087.

Thursday, July 25, 2013 at 9:30 AM - Saturday, July 27, 2013 at 5:30 PM (IST)

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Adaptive Marketing

Headquartered in Silicon Valley, Adaptive Marketing's goal is pretty simple - 

2012 Product Managers in India by 2012

Finishing school for product professionals who want to master the functional skills for being a Product Manager/Product Marketing Manager.

Authorized Partner for globally recognized AIPMM's Certified Product Manager (CPM) certification in India

More info at



  Contact the Organizer

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