$20 – $40

Ad Strategies for the Connected Over-the-Top (OTT) Consumer

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Madison Marriott West

1313 John Q Hammons Drive

Middleton, WI 53562

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Refunds up to 7 days before event

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Our Signature Speaker Series continues as we welcome Ryan Kuhl, Manager of Advanced Advertising for Spectrum Reach to highlight ad strategies for the connected over-the-top (OTT) consumer.

With Netflix, Hulu, Amazon, the Spectrum TV app and more, consumers have a variety of choices on what, how, and where they watch OTT apps and streaming video services. Video consumption across desktops, phones, tablets, and connected TVs means viewers can be engaged at any point in the day. Your advertising needs to follow these viewers. Learn how to develop strategies that take advantage of innovations and advanced technology platforms to reach viewers on their devices anytime, anywhere.

This session is designed for anyone looking to extend their reach and engage their target audience within brand safe, premium video content.

At the end of this session, you’ll be able to:

  • Understand how over-the-top (OTT) has revolutionized the video landscape
  • Create effective marketing strategies using OTT
  • Develop an OTT marketing plan to reach the right audience

About Ryan
Ryan Kuhl is Manager of Advanced Advertising for Spectrum Reach. Ryan leads strategy efforts for their Advanced Advertising initiatives across most of Wisconsin. Having spent the past 17 years in marketing, sales, and the digital media landscape, Ryan has experienced the convergence of traditional and digital advertising outlets. He has made it his mission to help educate businesses about the ever-evolving multi-screen landscape.

Thank you to our sponsor, TMA + Peritus!
TMA + Peritus is an award winning marketing strategy, web design, and thought leadership firm located in Madison, WI. To learn more about how TMA + Peritus can help your organizations grow visit their website.

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Date and Time

Location

Madison Marriott West

1313 John Q Hammons Drive

Middleton, WI 53562

View Map

Refund Policy

Refunds up to 7 days before event

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