The December roundtable will be tackling the topic of AD OPS, in this roundtable we will discuss the big issues and learn to leverage operations for increased profitability. Agencies are looking to Demand Side Platforms (DSPs), Real Time Bidding engines (RTB) and Ad Exchanges to more efficiently buy the audiences advertisers want to reach. Publishers continually rely on programmatic to sell most of their inventory with Header Bidding gaining traction as publishers want to capture more of the revenue. At the core of all these changes and suddenly thrust into the spotlight, are ad operations teams.
Join PluggedIn as we bring together founders, CEO's, and industry executives to discuss his and more.