A&D Industry Content Marketing Workshop
Wednesday, July 31, 2013 from 9:00 AM to 12:30 PM (EDT)
New York, NY
Content Marketing has always existed to convey information and create an emotional connection. Today, the emphasis on inbound marketing focuses on creating relevant content that attracts people to your company and the products/services you offer. It becomes an effective conversion tool when centered on your clients’ interests, needs & expectations.
Sounds simple enough? Yet the reality of continuously creating new, relevant & quality content can be overwhelming. We’re here to help guide you towards inbound marketing success.
What you’ll learn
+ Why you need a content strategy
+ The 4-step process to building strategy
+ Ways to differentiate
+ How to leverage existing content & PR
+ Tips, Tools & Tactics to deliver results
+ A&D case study examples
Who should attend?
+ Leaders at A&D related firms
+ Marketing directors & marketing staff
+ Business development professionals
+ Owners of design related start-ups
Brought to you by: Coalesse / Steelcase / Architonic
When & Where
tre consultants llc (Kelly Steckel)
About the Speaker
Kelly Steckel is a Creative Digital Strategist, Speaker and the Owner of tre consultants llc, a collective group of international brand, marketing and digital experts working with architecture & design-related companies to build their brands digitally, create exposure and generate buzz.