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Ad Club Webinar: What is Sonic Branding?

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The Ad Club of Western Massachusetts is starting off the new year right: sitting next to a toasty fire in our pajamas with an adult beverage by our side. Please join us online for our first webinar event, Let’s Get Digital!

Sonic Branding with Will Bangs

Sonic Branding is the thoughtful and consistent use of music + sound in a brand's overall marketing. Think McDonald's "dah dah dah dah dah", Abercrombie & Fitch’s in-store playlists, or Apple’s use of indie artists in their ads. In this webinar, host Will Bangs will dive deeper into the world of Sonic Branding - what it is, why it matters, and how you can begin to implement it in your own work. A small Q&A session will follow the event.

A link to a recording of the webinar will be available for download a few days after the event.


Will Bangs is the founder and CEO of Music Box Licensing.

He is a musician and teacher turned entrepreneur, based in western Mass., who works with ad agencies to find and create unique soundtracks, leveraging his library of more than 10,000 tracks and his diverse team of composers.

Will is working to help brands think more strategically about the role of music and believes brands have an opportunity to develop sonic signatures, to think about their musical identities in the same way they think about their visual identities, and to boost brand equity in doing so.

His clients include Droga5, Hill Holliday, VIA, and many others.


The event will be hosted on the Zoom Webinar platform. A private link will be emailed to your email on the day of the event. Zoom requires very little setup and can be launched from within the email link. If you have any questions feel free to email info@adclubwm.org.

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