The Spotlight Workshops present...
How To Identify and Market Your Type & Brand
Knowing how the industry sees you and identifying where you fit in is crucial to your success in Hollywood. As an actor or any other type of creative professional, the most powerful thing you have is YOU. Finding your type is critical in booking jobs and achieving your dream.
In this workshop, type & image expert Mark Atteberry will walk you through a series of exercises that will help you to identify your types, define your image, and show you what makes you unique. You'll learn how to brand yourself in a way that captures the attention of the industry and make sure your work is "true to you."
Who should attend: Actors & all other creative professionals
Requirements: Pen and paper
By the end of this workshop, you’ll know how to:
- Understand what the casting director sees the second you walk into the room.
- Have a clear grasp of how to market yourself.
- Know what makes you unique from every other actor and how to use that information in your auditions and meetings.
About the Instructor: Mark Atteberry is an award-winning actor, photographer, and image expert. His numerous acting credits include feature films like David Fincher's Gone Girl and Ang Lee's The Hulk. His television work includes Scandal, The Newsroom, Bones, Criminal Minds, Luck, House, M.D., The Mentalist, Dexter, Justified, Grey's Anatomy, 24, and Nip/Tuck. He is internationally known for his advertising, documentary, and headshot photography. His clients include NBC, CBS, A&E, Bravo, CAA, ICM, WME, Venice Magazine, and Big Lots. In 2010, Mark was honored by the Photography for Social Change Foundation as one of the top 100 international documentary photographers. Known as "LA's Type Specialist," Mark teaches and lectures regularly around the globe on type, image, and branding for the actor. He has written or co-written several books, including the best-selling Working Actor's Guide to LA. Mark is the founder of "Be A Working Actor Studios" in Los Angeles.
Are there ID requirements to enter the event?
The good folks at the CBS Security Gate will need to see a government-issued photo ID to match with your name on the list we give them, so make sure you register here and bring your driver's license or passport with you.
What are my parking options getting to the event?
The security personnel will instruct you on where to park when you arrive. This will be based on what other things are happening on the lot that day, so make sure you arrive early enough to walk from where they have you park to MPR-6, the room we will be in that morning. You can ask the security personnel for a map of the lot when you arrive so you can find the building easily.