$35 – $50

Activating Your Digital Marketing Strategy

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IESE Business School

165 West 57th Street

New York, NY 10019

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Refunds up to 7 days before event

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Description

The digital age is here―and it’s developing rapidly. Regardless of your industry, sector, or geography, you need to understand the power of digital strategies to market your brand, reach your audience, and broaden your framework for success. During this session, we will discuss new ways to activate your digital marketing strategy with a panel of thought leaders.

Featuring

Olivia Fischetti AMA New York event speakerOlivia Fischetti
Director of Digital Strategy
EmblemHealth

Olivia leads the web and digital teams for EmblemHealth and AdvantageCare Physicians. She oversees each company’s website, email, mobile app, blog, tracking and digital integration projects. Olivia is working to drive the enterprise toward becoming digital first, thinking strategically and improving the overall constituent experience.

Prior to her role at EmblemHealth, Olivia started her career in entertainment public relations where she worked on award-winning film campaigns including Django Unchained, Dallas Buyers Club and The Theory of Everything.

Beth Leonard AMA New York event speakerBeth Leonard
Chief Marketing and Communications Officer
EmblemHealth

Beth serves as Chief Marketing and Communications Officer for EmblemHealth and AdvantageCare Physicians. She oversees marketing, internal and external communications, community care strategy, grassroots initiatives, digital transformation, and the consumer experience.

Prior to joining EmblemHealth in June 2016, Beth was Executive Vice President of Communications and Strategic Initiatives at America’s Health Insurance Plans (AHIP), the trade association representing the health insurance industry. In that role, she developed and led high-profile campaigns, multi-faceted initiatives, strategies advancing public policy, and business priorities on behalf of health insurers during the health care reform debate and implementation of the Affordable Care Act.

Reena Jana, AMA New York event speakerReena Jana
Creative Lead, Business Inclusion
Google

Reena develops Google's narrative on bridging the digital divide. She turns business inclusion strategy into compelling and actionable thought leadership and experiences. Oversees marketing strategy, content creation and editorial operations related to inclusion. Drives audience research, UX, testing, and analysis to inform and refine content strategy and validate Google's inclusion practices.

Prior to joining Google, Reena led content strategy and editorial efforts for IBM's newest forms of external and internal thought leadership. She ghostwrote, for senior marketing executives and IBM Research scientists, essays on topics ranging from how to inspire more women and underrepresented groups to pursue STEM education, to new uses for predictive algorithms for food safety research, among other timely subjects. Reena served as creative director on new video styles and interactive, mobile-friendly experiences.


Cost:

$35 for Current AMA New York Members
$50 for General Attendees
Appetizers and soft drinks will be made available to attendees.

Sponsored by

IESE Business School, sponsor of AMA New York Programming


Ticket sales for this event will end on November 6th at 8 PM.

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Date and Time

Location

IESE Business School

165 West 57th Street

New York, NY 10019

View Map

Refund Policy

Refunds up to 7 days before event

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