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Actionable PR Tactics for Early Stage Startups

General Assembly Berlin

Thursday, November 1, 2012 from 11:30 AM to 1:00 PM (CET)

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Actionable PR Tactics for Early Stage Startups 


Wednesday, November 1st from 11:30am - 1 pm

Jess Erickson, Berlin Producer of General Assembly

Launching and scaling an early stage startup is time-consuming and expensive. The last thing you want to do is incur another expense...but you need PR, right? Maybe not. Maybe you can actually do it yourself. 

In this session, you’ll learn:

  • Whether your startup is ready for PR and what PR can actually do for your bottom-line
  • How to tell your company’s story (within the context of the current technology/media landscape) 
  • What free tools you can use to conduct your startups PR just like big agencies
  • How to write an email that appeals to the media
  • What professional tactics you can employ to rise above the noise
  • How to 'hack' conference/trade show PR 
  • A conversation about conferences and panels for early stage startups 
Jess Erickson
Jess Erickson is the Berlin Producer for General Assembly, a campus that helps individuals create opportunities through community and education in technology, entrepreneurship and design. She is also the Founder of Berlin Geekettes, a non-profit uniting, mentoring and promoting women in tech of Berlin, Germany. Jessica holds a MSc in Media and Communications from the London School of Economics. Follow her on Twitter at @jessjerickson.
Have questions about Actionable PR Tactics for Early Stage Startups? Contact General Assembly Berlin

When & Where


betahaus (Arena)
19 Prinzessinnenstraße
10969 Berlin
Germany

Thursday, November 1, 2012 from 11:30 AM to 1:00 PM (CET)


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