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ACTION & IMPACT: Community Arts Advocacy Day 2019

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Franklin Senior Center

10 Daniel McCahill Street

Franklin, MA 02038

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Action & IMPACT: Community Arts Advocacy Day is a multi-town event bringing together artists, art advocates, cultural organizations, and local businesses to participate in a day of grassroots activism and education supporting the importance of the creative sector in our community.

Action & IMPACT is a free program of the Franklin Cultural Council.

Agenda:

8:00 - 9:00: Attendee Registration, Breakfast & Networking

8:30 - 9:00: Meet and mingle with legislators

9:00 - 9:15: Welcome Address by Senate President Karen E. Spilka

9:15 - 10:00: Legislative panel: The Value of Arts, Creativity & Culture in the Commonwealth*

10:00 - 10:15: Community Stories: Impact of the Arts, Arts Funding and Cultural Initiatives

10:25 - 11:25: Educational Workshop Session 1

11:35 - 12:15: Creative Break to Advocate…grassroots advocacy

12:15 - 1:15: Lunch

1:25 - 2:25: Educational Workshop Session 2

2:25 - 2:30: Wrap Up

* Our legislative panel includes Senate President Karen E. Spilka (D-Ashland), Senator Becca Rausch (D-Needham), MA Representative Jeff Roy (D-Franklin), and MA Representative Brian Murray (D-Milford)

WORKSHOPS:

The "How To's" of Arts Advocacy MA Representative Jeff Roy & Emily Ruddock, Director of Policy and Government Affairs at MASSCreative

Want to hear straight from a lawmaker on the most effective ways to advocate for the creative community? Join Rep. Roy and Emily Ruddock of MASSCreative for a conversation on the annual state budget process, how to track and support legislation affecting the creative community, and how to help your elected official become an arts champion. Emily will also share MASSCreative's policy platform and agenda, a comprehensive way to think about the creative sector as a driver of positive change in MA. After a lively discussion, there will be time to role play successful ways to advocate with legislators through conversations about the impact of the arts on our lives.


Fundraising Strategies for Small Shops—Michael Ibrahim, Program Manager for Mass Cultural Council's Cultural Investment Portfolio

Fundraising for small organizations is often difficult because of the capacity needed for successful development strategies. However, as a smaller shop, you also have several key advantages over larger ones. This session will help creative leaders take inventory of their case for support, design inclusive fundraising strategies, and capitalize on their advantages as a small shop. Finally, Michael will discuss the Mass Cultural Council’s CIP Project program, a fund for small organizations conducting public cultural programming in the Commonwealth.


Getting to the HeART of Public Art—Carolyn Cole, Director of the Downtown Lynn Cultural District

Things are looking up for the Downtown Lynn Cultural District, especially its visitors. Recent projects have added LED lighting to their MBTA underpasses, vintage neon signs affixed to current businesses, and over 40 massive murals scaling the sides of public buildings. Carolyn will talk about the formation of Lynn's Public Arts Commission and offer some of the tools, tactics and resources that have made for a successful arts and culture scene. Learn the importance of putting the public in public art!


Funding through Sponsorships & Grants—Lillian Gould, Franklin Cultural Council

Funding is the number one issue faced by many arts organizations. Obtaining sponsors for your programs and events is about more than just building relationships, however, it's also about making a strong case for support through a well-crafted sponsorship packet. Barb and Lillian, both professional grant writers, will walk you through the steps of creating and utilizing winning sponsorship materials, and give you a road map for success. They will also share tips and advice for writing strong grant applications, and provide resources for how to find the right grants and corporate sponsors for your organization.


Shoestring Marketing for Arts OrganizationsStacey David, Chair of the Franklin Cultural Council

Learn how to build a marketing plan for your arts organization from the ground up! Stacey has more than 20 years of experience in marketing and public relations, and will walk you through the steps of creating a successful marketing plan. Elements include: PR, advertising, social media, special events, marketing collateral, newsletters and more. Many arts organizations are volunteer-run or have small staffs and small budgets…but that doesn't mean you can't market yourself!


Thinking Out of the Box for Opportunity — Katrina White, Executive Director of the MetroWest Visitors Bureau

Creative businesses with small staffs and small budgets should take advantage of mutually beneficial marketing partnerships to help spread the word about your events and organization…for without attendees at your performances, art shows, museum openings, and more, you are not sustainable. Join Katrina to explore how working with a Regional Tourism Council can help you in your marketing efforts and how cultural organizations play a role in promoting a destination to residents and visitors alike. Learn tips and tricks for tourism marketing and novel ways to have others do your event promotion for you!


Action & IMPACT: Community Arts Advocacy Day is a program of the Franklin Cultural Council, with additional support from MASSCreative, the Massachusetts Cultural Council, the MetroWest Visitors Bureau, and the Downtown Lynn Cultural District. Breakfast and all advocacy activities and workshops are offered free of charge, however, there is a $10 per registrant fee for lunch that can be paid at the door. We greatly appreciate Whole Foods Market Bellingham for sponsoring our breakfast!


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Franklin Senior Center

10 Daniel McCahill Street

Franklin, MA 02038

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