$30

Accounting Marketing Budget Benchmark Study

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Location

Withum

1411 Broadway

23rd Floor

New York, NY 10018

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Description

AAM and Hinge partnered to develop the third edition of the Accounting Marketing Budget Benchmark Study.

Lee Frederiksen, Ph.D., Managing Partner of Hinge, will highlight the study’s key findings. He’ll compare changes since our previous 2015 event to reveal financial performance information for low- and high-growth firms, and show marketers where they should be spending their budgets - and what is a wasted investment.

Agenda:

12:00-12:15 Sign in and lunch
12:15-1:00 Lee’s presentation
1:00-1:15 Q&A
1:15-1:30 Networking

Join your colleagues at AAM’s NY Chapter to get the latest insights on marketing budget best practices and trends. Food and drinks will be provided.


About the Speaker:

Lee Frederiksen is an award-winning marketer, Visible Expert®, and renowned business strategist who helped pioneer the field of research-driven marketing. As the Managing Partner of Hinge, a marketing firm for the professional services industry, he draws on his Ph.D. in behavioral psychology and his entrepreneurial experience as CEO of 3 successful firms to help clients achieve high growth and profitability.

Lee’s breakthrough research on marketing and business growth has made him a recognized name in the marketing industry, and he has been quoted in a number of mainstream publications, including Fortune, The New York Times, USA Today, The Wall Street Journal, Entrepreneur, Business 2.0, and Advertising Age, as well as numerous trade and professional journals. His research also forms the basis for his 6 highly acclaimed books on the topics of organizational growth, marketing, and business strategy.

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Date and Time

Location

Withum

1411 Broadway

23rd Floor

New York, NY 10018

View Map

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