A BMA Colorado Evening Brew Full of Learning, Libating and Giving Back
More than 80% of B2B marketers say that Account-Based Marketing (ABM) delivers higher ROI than any other marketing approach. Have you considered ABM at your organization? Would you like answers to the hard questions that come with such a move? Just want to hang out a “cool” place, have a drink and “dip your toe” into the water that is account-based marketing?
No matter the reason, we invite you to join BMA Colorado as we team up with Gold Partner Demandbase for an ABM Workshop, cocktails and networking at one of Denver’s finest (and hippest) eateries – Linger!
The Fundamentals of Account-Based Marketing
This learning session will cover the fundamental steps required to build an ABM strategy for your organization. You will scope the people, resources and marketing programs that need to be considered, along with with the expectations that need to be set with your organization.
The presentation and discussion will be led by John Arnold, Senior ABM Strategist at Demandbase
Come hungry and thirsty as food and beverage will be served during the workshop with time for networking afterwards. You will leave with new connections and actionable insights to take back and discuss with your marketing and sales organizations in 2017!
This holiday season, let's support our community too
This free event is the result of a partnership between BMA Colorado and Demandbase. In the spirit of giving, we have teamed with Clothes To Kids of Denver. One of many great Denver-area charities, CTKD provides free school clothing to preschool-12th grade students from low-income or in-crisis families in a warm, welcoming store-like setting. Their hope is that when students have the clothing they need to feel comfortable and confident in the classroom, they will better be able to focus on their studies and fit in with their peers. One of their greatest needs is new underwear and/or socks for kids that visit the CTKD store. We encourage attendees to bring a new package of children’s underwear or socks (or a suggested donation of $5-$10) that will be donated to Clothes to Kids of Denver. Tis’ the season!
About the speaker
John Arnold began his career as a small business owner and started teaching people about digital marketing. He has built customer education programs for Constant Contact and has authored multiple "For Dummies" marketing books while contributing at Entrprepreneur.com. He re-entered the startup world when he joined Return Path as a sales trainer and then became their head of product marketing. John found his way to FullContact in January of 2015 and became their VP of marketing. He is currently a senior strategist for Demandbase where he works with CMOs and other marketing leaders to help them operationalize B2B marketing and account-based marketing strategies.