$1,560 – $1,950

Accelerating Innovation through Human-Centred Design. 13-14 September 2017.

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Location

Location

Dempsey House

8D Dempsey Road

249672

Singapore

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Refund Policy

Refund Policy

No Refunds

Event description

Description

Workshop Overview.

This two-day workshop introduces participants to the discipline of Human-Centred Design (HCD). Participants will learn how HCD can be used to:
- Understand the needs of the different stakeholders.
- Encourage frequent prototyping and sense-checking of ideas.
- Promote effective interdisciplinary collaboration.
- Provide teams with a repeatable way to innovate.


What do you teach?

Examples of methods we typically teach include:

WHAT WE THINK WE KNOW
- Stakeholder Mapping
- Journey Mapping
- Persona Profiles
- Hypothesis Generation

KNOWING MORE
- Contextual Inquiry
- Experience Visualization
- Hypothesis Testing
- Uncovering Insights

ASSESSING WHAT WE KNOW
- Heuristic Assessment
- Affinity Clustering
- Assessment Matrices
- Qualitive Synthesis

USING WHAT WE KNOW
- Brainstorming
- Co-creation
- WIBNI
- Harnessing Insights
- Horizon Mapping

TESTING WHAT WE KNOW
- Quick and Rough Prototyping
- Usability Testing
- Customer Validation
- Storytelling
- Defining the MVP


How is the course different?

Practical and hands-on with a focus on learning-by-doing, using several different practice exercises that combine individual work with small group collaboration.

Taught by experienced practitioners working in product, service and experience design.

Flexible framework and methods relevant to different industries and design challenges, including digital products, physical products, services, processes and policies, and applicable across the entire product/service development lifestyle (front end and back end).

Small class size (max of 12) for more individual attention.


Who should attend?

Those who wish to accelerate innovation within their organisation, are interested in Human-Centred Design (Design Thinking), or who want to improve their skills in these areas, including:

- Product managers, designers, researchers, user experience professionals, marketers, consultants, engineers, and learning professionals interested in Human-Centred Design.

- Business, non-profit, government, and academic leaders involved in embedding innovation into their organisations.


Workshop atendee quote.

“Fantastic introduction to the benefits of design thinking for any business. It makes what could be seen as foreign activities to “non-designers” accessible and easy to take away and introduce to your company.”


Where is it, when does it start and what about lunch?

- Workshops run from 8:30 AM to 5:30 PM over two days.

- Breakfast and lunch are included.

- After you register, we will provide information on hotels and transportation, ensure that we are aware of any dietary restrictions or other special needs.


Price, payment and refunds?

SG$1,950. Discounts are available on group bookings. Payment via Visa, MasterCard, American Express or invoice. There are no refunds on bookings, however you can transfer your ticket to a workshop at a later date or send someone else in your place.


For more information

Visit: www.pddinnovation.com/hcd


Contact

e. contact@pddinnovation.com

t. +44 (0)20 8735 1111


Social

@pddinnovation


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Date and Time

Location

Dempsey House

8D Dempsey Road

249672

Singapore

View Map

Refund Policy

No Refunds

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