$195

Accelerating Customer Adoption of New Tech - Workshop

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Philadelphia Center City TBD

123 Main St.

Philadelphia, PA

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Refunds up to 30 days before event

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Accelerating Customer Adoption of New Tech


If you’re fortunate enough to represent a company on the cutting edge of technology, you know it’s both a thrill and a challenge. You may have a stellar value proposition and marketing strategy, but that doesn’t change the reality that most customers are quite reluctant to adopt something they perceive is untested or impractical.

Innovators and early adopters make up less than 20% of any market. This workshop will help you attract those early buyers and convert them into evangelists! We’ll explore the patterns of customer adoption and five characteristics of innovation that factor into the buyer’s evaluation of disruptive technologies. Address these factors in your product story, so you can more easily manage customer objections and speed up the acceptance and understanding of your new product.

Led by Jen Reiner, president of align, a strategy and innovation company. Learn more about Jen here.

Presented by the Enterprise Sales Institute. Learn more about the Institute here.


November 8, Philadelphia Center City TBD

1 pm – 4pm


Agenda:

1. Overview of phases and drivers of new product adoption

2. Explore types of product characteristics that affect adoption and how to frame them

3. Analyze a case study in small groups

4. Test the process in a role play


Enrollment limited to 25.


Registration fee: $195

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Date and Time

Location

Philadelphia Center City TBD

123 Main St.

Philadelphia, PA

View Map

Refund Policy

Refunds up to 30 days before event

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