A+C Festival '22 | Hybrid Workplace Strategy + Wayfinding: Pinterest Tour

AIA Member: $20 | General: $35 | Student: $10

NOTE: Meeting point will be sent via email to all paid registrants at least 3-5 business days prior to day of event; online ticket sales end 2 hours prior to start of program — additional meeting instructions will be sent to tickets sold up to close of sale; no on-site ticket sales; Proof of vaccination is required for this tour.

Visit archandcity.org to view a full calendar of Festival events!

The San Francisco Pinterest Wayfinding project uses a light graphic application to reformat the Pinterest offices for the future of hybrid work. Based upon the existing column grid, a numerical system of bays defines the perimeter workspaces and the shared social spaces within the core.

This numerical system allows Pinterest employees to reference permanent architectural waypoints and the respective floor with a simple, three-digit number that simultaneously reinforces the radial arrangement of the meeting rooms throughout both buildings. By studying the circulation paths of the building, a matrix of hierarchical signage directs people through the space in an efficient manner.

Finally, a complementary color scheme and illustrations reinforce the understanding of verticality by referencing local landmarks throughout San Francisco often visible through the views of the building.

PRESENTERS

Joe Lawton, Principal, Valerio Dewalt Train, SEGD, AIGA

Andrew McCormack, Designer, Valerio Dewalt Train, AIGA, SEGD, Associate AIA

Yonglin Chen, Designer, Valerio Dewalt Train, SEGD, AIGA

Kathy Aberin, Head of Design + Construction, Pinterest