£270

ABM Certification: Advanced

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Blue Fin Venue

110 Southwark Street

London

SE1 0SU

United Kingdom

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Description

DESCRIPTION

A full day of coursework designed to help B2B Marketing Professionals improve the performance of their Account-Based Marketing (ABM) strategies and scale their efforts.

WHO SHOULD ATTEND?

Marketers who have already embarked on their ABM roll-out and want to delve more deeply into the best practices necessary for improving their programs.

AGENDA

  • 9:00 - 9:30 AM Breakfast & Networking

  • 9:30 - 10:00 AM The 2017 State of ABM

  • 10:00 - 10:30 AM Selling the Value of ABM

  • 10:30 - 11:15 AM Team and Organisational Support

  • 11:15 - 12:30 AM Your Target Account List

  • 12:30 - 1:30 PM LUNCH

  • 1:30 - 2:30 PM Budgeting & the New Marketing Mix

  • 2:30 - 3:15 PM Progress & Success: Metrics & KPI's

  • 3:15 - 3:30 PM BREAK

  • 3:30 - 4:15 PM Scaling your ABM Strategy

  • 4:15 - 4:45 PM Leveraging Technology for Scale & Efficiency

  • 4:45 - 5:00 PM Wrap-up & Next Steps

The cost of your ticket includes the full workshop and all course materials, breakfast, lunch, happy hour and ample opportunities for networking.

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Date and Time

Location

Blue Fin Venue

110 Southwark Street

London

SE1 0SU

United Kingdom

View Map

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