AARP Innovation Labs' Innovation Challenges

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Join us for two Innovation Challenges focused on showcasing disruptive startups that empower people to choose how they live as they age.

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AARP Innovation Labs and MassChallenge are committed to showcasing top technologies that empower people as they age. We are tackling unique challenges in aging, such as digital learning for older adults, entertainment, health & wellness, retirement, and more!

As a special guest of this event, you can expect a front row seat to some of the most cutting edge entrepreneurs in the AgeTech industry.

Startups selected to showcase their solution during the challenges may be offered a spot in an upcoming AARP Innovation Labs’ accelerator cohort, where they can expect hands-on mentorship by a team with years of experience building and creating solutions for the 50+ audience.

Please note: If you would like to attend all of the challenges, you must register for EACH one. Each challenge theme has a corresponding date listed below.


Health & Wellness Challenge - November 9, 2021

  • As populations age, they are increasingly turning to digital solutions to manage aging-related health needs, general wellness, and chronic disease. There are opportunities to be had in spaces that reimagine medication adherence, transform the way people access medical products, or disrupt areas that were formerly seen as taboo like menopause and sexual health.

The Retirement Paradox - December 14, 2021

  • Although people aged 50+ control most household wealth, many are unprepared for retirement, due to such things as credit card debt, mortgages, student loans, medical bills, etc. The result is that some in this population are draining what savings they have to-date, delaying retirement altogether, and/or returning to the workforce.

Previous challenges have included: fraud and personal security, digital learning, gaming, and entertainment.



AARP Innovation Labs delivers on AARP’s mission to empower people to choose how they live as they age by disrupting, accelerating, and amplifying solutions for the 50+ market. We do this by discovering the best and brightest early-stage startups, mentoring them through an accelerator program, and connecting them with the leading minds in AgeTech.


MassChallenge is a global network of zero-equity startup accelerators. Headquartered in the United States with locations in Boston, Israel, Mexico, Rhode Island, Switzerland, and Texas, MassChallenge is committed to strengthening the global innovation ecosystem by supporting high-potential startups across all industries, from anywhere in the world. To date, our 2,344 MassChallenge alumni have raised more than $5 billion in funding, generated more than $2.7 billion in revenue, and created more than 136,000 jobs. Learn more about MassChallenge at

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