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AAO Webinar: Crowdfunding Strategies for Your Architecture Organization

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The next AAO webinar will provide a behind-the-scenes look at running a crowdfunding campaign from an architecture organization. Our case study is CAF’s Kickstarter campaign for No Small Plans. In one month, 1,277 backers pledged $56,409 to support the educational graphic novel.

Gabrielle Lyon, Vice President of Education & Experiences at the Chicago Architecture Foundation, will discuss why CAF started a Kickstarter campaign for this project, what marketing strategies worked well, and how the organization is leveraging the exposure that this campaign brought.

If you’ve considered running a crowdfunding campaign and wondered about the best way to approach it, join us on December 14. Audience Q&A will follow Gabrielle’s presentation. Registration is open to all AAO Members.

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