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AAMP LUNCH & LEARN - LONG BEACH

Association for Audience Marketing Professionals (AAMP)

Thursday, September 20, 2018 from 10:30 AM to 2:00 PM (PDT)

AAMP LUNCH & LEARN - LONG BEACH

Ticket Information

Ticket Type Sales End Price Fee Quantity
Lunch Reservation Sep 20, 2018 $29.00 $0.00

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Event Details

DATA-DRIVEN EMAIL MARKETING SUPER STRATEGIES

 Sponsored by Adestra


Are you doing all you can to drive audience revenue?

 

The common (over) reliance on email outreach can lead to sloppy marketing and forgetting what really matters to your readers: message relevancy and personalized content.  Focused marketing improves your list building, conversions, and data-based revenue growth (for your company AND your advertisers). But how do you get there?

 

Join Shellie Johnson (Director, Global Marketing Services, SAGE Publishing) along with Skip O'Neill (Director, Adestra) for a (pitch free!) lively lunch discussion around First-Person Marketing using data to unlock possibilities in your email programs. 

 

Shellie and Skip will describe how data-driven intelligence can help you build highly targeted and personalized campaigns, engaging (and keeping) qualified and valuable subscribers in your file for conversions and revenue!

 

By the end of lunch, you’ll understand how to:

  • Use advanced segmentation models, including training your readers to self-segment (less work for you)
  • Build stronger reader relationships using dynamic content (less manual email tweaks)
  • Take advantage of automated features such as triggers to lighten your workload (more time to get strategic with your marketing plan)
  • Recognize and leverage low-hanging opportunities that most email marketers miss ($$$)

 

Learn how SAGE and other real world audience marketers use First-Person Marketing tactics to realize amazing email campaign results and incredible ROI!

BONUS CONTENT: We'll also run down the 7 things you should NEVER do in email! 

Network with your audience development peers over some lunch, and take immediately actionable ideas back to the office. Register now!


LIMITED SEATING EVENT – DON'T MISS OUT!

 

Speakers

Shellie Johnson 

Shellie Johnson

Director, Global Marketing Services

SAGE Publishing

Skip ONeill 

Skip O'Neill

Director

Adestra

 

Sponsored by: Adestra.com


FAQs

 

What are my transport/parking options getting to the event?

Lots of free parking at the Long Beach Marriott:

http://www.marriott.com/hotels/maps/travel/lgblb-long-beach-marriott/

Is my registration/ticket transferrable?

Yes, please contact us at contact@audiencemarketing.org

Can I update my registration information?

Yes, please contact us at contact@audiencemarketing.org

Have questions about AAMP LUNCH & LEARN - LONG BEACH? Contact Association for Audience Marketing Professionals (AAMP)

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When & Where


LONG BEACH MARRIOTT - RICKENBACKER ROOM
4700 AIRPORT PLAZA DRIVE
LONG BEACH, CA 90815

Thursday, September 20, 2018 from 10:30 AM to 2:00 PM (PDT)


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Organizer

Association for Audience Marketing Professionals (AAMP)

About AAMP

AAMP is a leading organization for audience marketing professionals. AAMP's mission is to educate and connect our audience marketing community through webinars, community building and premier networking events. Our annual conference offers multiple sessions on audience development, cutting-edge marketing techniques, and the latest digital and online strategies. 

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