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AAMP Lunch & Learn 2017 - Next Level Email Marketing
Thu, May 4, 2017, 10:30 AM – 1:30 PM CDT
Email is a growing marketing channel for brands, publishers and those who value audience development. Numerous studies show e-mail delivers the highest ROI – much higher than banners, social and search. But it's easy to execute your e-mail strategy poorly, over-mail your list and your market, and fatigue your audience out of your promotions and revenue stream.
Stuart will demonstrate best practices that will:
- Keep your emails at the top of the inbox
- Keep your audience engaged
- How to capture the e-mail of a new customer
- How to create e-mails that get opened and clicked
- How to enhance email deliverability
- How to properly list target, email testing, mobile interaction, and other avenues to email success
Prime Publishing has increased its active email database from 2.1 million to 7.5 million consumers – a 357% increase - in just 5 years! Find out how - don't miss this interactive presentation and networking lunch!
President, Prime Publishing
Stuart Hochwert is the President and Founder of Prime Publishing LLC. The company creates, aggregates and reviews original cooking and crafting content. They build multi-platform brands that inform, inspire, and engage consumers. Their brands -- all powered by innovation -- span digital websites, e-mail newsletters, social media, e-commerce, and print magazines and books. Their group of 39 owned and operated cooking and crafting properties deliver over 74 million page views monthly. More than 7.6 million readers subscribe to their daily content eNewsletters. This is Hochwert’s fourth start-up.