$29 – $39

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Smith & Wollensky

318 North State Street

Chicago, IL 60654

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Refund Policy

Refund Policy

No Refunds

Event description


AAMP Audience Marketing Study Hall:

First Party Data Shift: The Why, How and What's Next of Building a Connected (and Converting) Audience List

There's a whole new world of best practices, restrictions, and legal considerations in First Party Data collection and marketing use.

How can you ensure nimble and efficient list building, chock full of engaged audience members that convert -- without breaking critical privacy legislation or wasting time tweaking forms and language on your website?

Get the First Party Data checklist you need in the AAMP's Audience Marketing Study Hall on September 12th!

This is not the boring study hall you sat through back in school! Our Study Hall is held in a chill downtown space overlooking the Chicago River where you can talk to your peers, ask questions of our First Party Data experts, and get usable takeaways and best practices on:

  • Forms that convert

  • Website cookies strategy and analysis

  • Consent management

  • How to comply with (and plan for) privacy legislation: GDPR, CCPA, CASL

BONUS: this Study Hall ends with cocktails and chatting with your marketing peers!

This is your chance to get the information you need for clean lists and responsive audiences, without wading through regulation websites or marketing articles. Take notes, meet new marketing connections, then make your First Party Data Shift back at the office!

Limited Registration Event! We will sell out!


Kyle Shay
Director of Digital Media – Annex Business Media

Kyle Shay hails from the creative side of town. Years of lessons learned and successes earned in boutique ad agencies, dot-coms and Canada’s largest B2B media company have shaped his innovative approach to building effective digital strategies. Known for his unique and actionable insights, Kyle aims to ultimately hone an effective product or message and serve it, in context, to a willing audience, any way they want to see it.

As Director of Digital Media, and with the help of a tremendous team, Kyle has combined digital content, web, email marketing, video, podcasts, social media and educational webinars to facilitate well thought out, engaging products for a variety of industries and audiences that Annex serves with its 65+ B2B brands.

About Annex Business Media
Annex Business Media is Canada’s largest B2B media company. Annex has 65 brands in print and online, and in recent years has seen significant growth through expansion of its non-print products. News sites, microsites, email marketing, video, podcasts, webinars, niche events, and digital exclusives are now a significant part of the company’s revenue stream.

What's AAMP?

The AAMP has been a resource for audience marketers for over 40 years! Attend our events to meet other audience developers to share ideas, participate in interactive learning sessions, and connect with vendor resources that understand audience marketing challenges.

Get the AAMP Advantage - become an AAMP member today! Membership is FREE. Benefits include informative free webinars, regional marketing events, and the annual Conference in Los Angeles.

Study Hall FAQs

What are my transportation/parking options for getting to and from the event?

The AAMP Audience Marketing Study Hall is located at Smith & Wollensky, 318 N. State Street, in the Bridgeview Room.

BEST OPTION FOR DRIVING IN: Valet Parking is available at Smith & Wollensky for $15. Take advantage of this convenient option (and cheaper than nearby garages). Parking is not included in your Study Hall ticket.

If you prefer to self park, the closest garages are: Self Park Garage (Kinzie & Clark) or Greenway Garage (Kinzie & Dearborn)


(The El) State/Lake, across the river from Smith & Wollensky. Just walk across the State Street Bridge.

(Subway) Grand/Lake, approximately 4 blocks north of Smith & Wollensky. Just walk south on State Street toward the river.

What can I bring to the event?

Bring your First Party Data questions! Come prepared to share your challenges and ideas, and get a bunch of fresh ideas in return!

You should also bring lots of business cards for all your new audience marketing friends!

How can I contact the organizer with any questions?

Reach us at contact@audiencemarketing.org

What's the refund policy?

No refunds. You can transfer your ticket to a colleague if you can't make it! Contact us at the info directly above for assistance.

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Date and Time


Smith & Wollensky

318 North State Street

Chicago, IL 60654

View Map

Refund Policy

No Refunds

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