AAMA Connect Conference: Digital Media - The New Media Landscape
$50 – $65
AAMA Connect Conference: Digital Media - The New Media Landscape

AAMA Connect Conference: Digital Media - The New Media Landscape

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Galvanize San Francisco - Soma

44 Tehama Street

San Francisco, CA 94105

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China will remain the growth engine for emerging Asia in 2017 albeit growing at a slower pace, except in the world of digital media and entertainment. Perhaps no other development in recent history has transformed the business landscape as much as the Internet in China, and a full spectrum of content choices are starting to become available. If there is money to be made in content, it will most likely come from digital sources. Chinese consumers spend more time consuming digital media than with any other medium. China’s rising middle-class is also trading up and beginning to prioritize quality and convenience ahead of price as they look to improve the quality of their daily lives.

Just as gaming has grown into a multi-billion dollar industry, China’s unique consumer appetite for content and services is developing exciting markets for new forms media and entertainment. In the next two years, access to broadband, internet access, IPTV, filmed entertainment, and digital advertising in China will continue to grow at an estimated 10.9 percent. The emergence of premium content and delivery services is laying the groundwork for what looks to be a dynamic collaborative environment between Hollywood, Silicon Valley and Asia. Thus, there is now a chance for a broader pool of content creators, creative talent, digital agencies, and new media platforms to integrate higher levels of brand engagement and entertainment for monetization.

AAMA Presents Connect Conference

The New Digital Media Landscape

Join this exciting mix of content creators, producers, and tech executives from television, film, VR, branding companies as they discuss the advancement of Asia’s footprint in digital media and entertainment, and what new technologies are on the horizon for the industry between California and the East.

FEATURED SPEAKERS (partial list):

Bill Guttentag

Double Oscar-winning dramatic and documentary film writer-producer-director


Larry Namer

Metan Global Entertainment Group, former co-founder of E! Entertainment Television, Co-Creator and Producer of the drama series Love in Tiny Times, and The Bruce Lee Project

Eugene Chung

Film director and founder & CEO of Penrose, a startup focused on augmented and virtual reality; former Head of Film & Media at Oculus VR


Rocky Lee

International Partner, Head of U.S. Corporate Practice at King & Wood Mallesons, specializing in media, entertainment and technology sectors

Humphrey Ho

Managing Director at Hylink Group, China's largest independent full service digital agency


Allen Lu

Business Development for NBA Star Jeremy Lin; Founder of social enterprises TLMade and EPAMade


Michael Chang

SVP of Corporate Development at NCSoft West, where he heads up investment and acquisition activity. NCSOFT is one of the leading online gaming publishers in the world


Ty Ahmad-Taylor

CEO and President of THX Ltd. which was acquired by Razer; former SVP of Product, MTV; former VP of Product, Samsung SmartTV; former VP Comcast, leading the charge to build multimedia experiences around the world through better sound

Ewan Johnson

Virtual Reality Creative Director at DMG Entertainment


Edward Chyau

Managing Partner at Mesh Ventures, an investment firm that leverages the engineering, manufacturing, research, and channel resources in Asia to accelerate the growth of disruptive early-stage companies.


Brady Forrest

Cofounder of Highway1, the premier hardware startup accelerator


Alex Marinier

Associate at DCM Ventures where he focuses on investments in the Mobile, IoT, and Consumer Internet spaces.


Jacob Mullins

Principal at Shasta Ventures where he focuses on Emerging Platforms including Virtual Reality / Augmented Reality, connected hardware, robotics, AI, space and other emerging technologies



David Lee, Chief Corp Development Officer, 451 Media Group
Norman Liang, Venture Partner, WI Harper
Jason Lin, Managing Director, Global Bridge Capital
Vivian Wang, Vivo Ventures
Stephanie Yang, Yang Communications


1:30PM - 1:45PM Registration and Social Networking

1:45PM - 1:50PM Welcome and Introductions

1:50PM - 3:15PM Opening Keynotes

1:50PM: The New Landscape of Digital Content
The world has changed since the launch of the App Store. Since its debut in 2009, content, internet, and gaming companies now depend on the same platforms to deliver content. As the world has shifted from broadcast to digital, from scheduled content to on-demand, from subscribing to cable to subscribing to an app, these changes have disrupted how people think about their businesses from the licenses they sign to the content they make.

Ty Ahmad-Taylor, President & CEO, THX, Ltd

Market Overview
China’s growing demand for digital content and media is defining new forms of user engagement and entertainment. Hear from two leading experts on market trends and services unique to the market. Also learn how new rules and restrictions will impact new industries.

2:20PM: Trends and Predictions for China’s Tech Industry in 2017
China’s tech industry continues to grow, but rapid growth is coming from China's next tier cities. Urbanization has helped to raise wages and content, smartphones are becoming pervasive in the country. These tech companies will seek to be regional players, bringing in content and services from other regions to fill gaps, building partnerships to localize and launch innovative new technologies in the world of AR, VR content, and media. Identity is tied to social networks which are used to discover, share, and pay for content. China’s mega deals are being done by internet companies. Let’s take a look at what’s driving key trends and why.

Norman Liang, Venture Partner, WI Harper

2:45PM: Legal Perspective of Digital Media
China and Western media, distribution, censorship and promotion in cross-border partnerships are uniquely challenging in the industry. How does one even begin to work within China’s legal system on content productions and IP rights? As a new law indicates some regulatory easing in oversight from state censors, which can make it easier to get new projects off the ground, new rules keep changing and will arise. We will highlight proven ways to navigate this minefield, and review new mandates from China’s State Administration of Press, Publication, Radio, Film and Television (SAPPRFT).

Rocky Lee, International Partner, Head of U.S. Corporate Practice, King & Wood Mallesons

Fireside Chat: Creating Digital Entertainment in China for the Global Audience
As the rivalry over paid membership in China intensifies with costs outpacing the growth of advertising, content providers are investing ways to seek alternative income. The emergence of online only dramas and new original formats will help fill the gap to spread across multiple platforms. Hear from an American pioneer in cable entertainment share his journey into Chinese Television, Film and the Internet. Learn why content creation with a 'Chinese-centric lens' is not only great for content differentiation, but can foster a global talent with stories inspired from the East.

Larry Namer, Metan Global Entertainment Group

Vivian Wang, Sasson Capital Holdings (Moderator)

3:15PM - 3:50PM Panel 1: The New Platforms
With China experiencing a golden age of cinema driven by a massive demand for content, Hollywood and Silicon Valley have been pioneering the way we've been creating and consuming it. Hear from insiders how traditional film and VR/AR is created and monetized, and how they will overcome the challenges of an ever-changing technology and media landscape, while finding success in a fast moving China market.

David Lee, Chief Corp Development Officer, 451 Media Group (Moderator)

Eugene Chung, Founder & CEO, Penrose Studios

Bill Guttentag, double Oscar-winning dramatic and documentary film writer-producer-director

3:50pm - 4:00PM Networking Break

4:00PM - 4:45PM Panel 2: New Media Influencers and The Age of Superbrands
Mobile self-expression livestreaming has exploded in China. What was once an exclusive platform for online influencers has become mainstream. While brands have quickly identified the trend and are jumping on the bandwagon, it’s important to be strategic about which platforms they choose to stream on. Although livestreaming provides a steady supply of content, the market has low barriers to entry. Can Hollywood and Silicon Valley play a greater role in content development, user experience, and brand creation? Can more stories and more efficient ways to help media-savvy users shop, live, and save help prepare consumers for a better tomorrow? Listen in on what media savvy-experts are doing in building as we enter the age of digital superbrands.

Humphrey Ho, Managing Director, Hylink Group

Ewan Johnson, Virtual Reality Creative Director at DMG Entertainment

Allen Lu, Business Development for NBA Star Jeremy Lin; Founder of TLMade and EPAMade

Vivian Wang, Sasson Capital Holdings (Moderator)

4:45PM - 5:30PM Panel 3: The Investor View
Investors in Digital Media and Entertainment - AR, VR, Monetization and Platforms
Michael Chang, SVP of Corporate Development at NCSoft West

Edward Chyau, Managing Partner, Mesh Ventures

Brady Forrest, Cofounder, Highway1

Alex Marinier, Associate, DCM Ventures

Jacob Mullins, Principal, Shasta Ventures

Norman Liang, Venture Partner, WI Harper (Moderator)

5:30PM Closing Remarks


Hear from best-in-class leaders who will share their insights into the advancement of new media and their thoughts on the next generation of products and technologies. We look forward to seeing you there!

Stay tuned for updates on event details including speaker line-up! For sponsorship and volunteer opportunities, please email to hello@aamasv.com

Suggested Parking:

405 Howard Street Garage

505 Howard Street Garage

101 Second Street Garage


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Galvanize San Francisco - Soma

44 Tehama Street

San Francisco, CA 94105

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